How to create A+ Content: Design tips and guidelines

June, 2026

8 MIN

What is A+ Content?

A+ Content is a tool that Amazon sellers with registered brands can use to enhance product detail pages. Located under Advertising in Seller Central, it appears under the Product Description heading on product detail pages. Use modules to:

• Highlight product benefits and features
• Share assembly details and important considerations
• Break down purchase barriers by answering common questions

3 Types of A+ Content

Basic A+ Content

Available to Professional selling plan holders enrolled in Brand Registry. Up to five modules per ASIN. Elements include text, images, brand logo, comparison charts, and technical specification charts.

Brand Story

A dedicated section under the ‘From the brand’ heading. Features images and text, carousel displays, and links to products and your Amazon storefront. Using Brand Story together with A+ Content maximises your brand presence.

Premium A+ Content

Available to registered brands meeting certain criteria. Up to seven modules per ASIN. Includes larger images spanning full page width, integrated videos, interactive hotspots, navigation carousels, Q&A sections, and enhanced comparison charts.

4 tips for creating compelling A+ Content

Create an immersive, multimedia experience that resonates with customers by following these tips and best practices.

1. Strike a balance with text and photos

Images capture attention, while text provides context that can mean the difference between a sale or no sale. Together, text and images reinforce each other, so use a combination of compelling text and high-quality imagery to convey the unique selling points of products.Here are some strategies you can try:

Text: Use short, concise copy free of grammatical mistakes. Be descriptive and include bullet points to keep text easy to scan.
Photos: Include professional product photos along with lifestyle imagery showing items in action. Photos should be clear, well-lit, and visually-appealing. Showcase the product from different angles, and use models to demonstrate items like clothing and accessories. Avoid embedding text in images so mobile customers can read all the details on smaller screens. Resized images can lead to blurriness and unreadable text, so make sure to follow image dimension requirements for high quality results. Image sizes should be no larger than 2MB.

2. Include technical specifications

The technical specifications module can be useful if you want to share granular details about a product. Think about the product from the customer’s perspective and ask what qualities might matter as they weigh a purchase. For instance, if you sell electronics, the technical specifications section could include product dimensions, weight, battery and plug type, and features such as Bluetooth or Wi-Fi capabilities.

3. Craft comparison charts

The comparison chart module is an opportunity to display product information such as model type, dimensions, and other features. It also allows you to highlight other products you sell, so you can use these tables as an opportunity to cross-sell or upsell to customers who land on the product description.

Both Basic A+ Content and Premium A+ Content allow you to create comparison chart modules. Here’s an example of what a comparison chart module can look like in Basic A+ Content:

Premium A+ Content gives you advanced control over chart appearance. Premium comparison charts also support a shoppable feature, allowing you to include an Add to Cart button as well as reviews and prices

4. Tell your story to leave a lasting impression

Storytelling can be a powerful marketing method. Use the Brand Story feature in A+ Content to captivate your audience and create an emotional connection, which in turn can help build brand loyalty. Here are a few ideas:

Share the story behind your brand, including its origins, values, and mission.
Highlight how a product has positively impacted lives or solved a problem.
Craft a narrative that will resonate with your audience.

How to create A+ Content in 3 steps

Step 1

Navigate to A+ Content Manager

Go to the Advertising tab and select A+ Content Manager in Seller Central.

Step 2

Choose your content type

Search for your ASIN or product name. Select the type of content you want to create (Basic, Premium, or Brand Story).

Step 3

Build and apply your content

Select modules to build your content. Apply to one ASIN, multiple ASINs, or your entire inventory via bulk upload.

A+ Content guidelines and restrictions

Do

• Substantiate awards or endorsements with certifying body and year

• Ensure you have all necessary rights for images, videos, and text

• Use high-resolution images only

Don't

• Don't include claims like 'best-selling' or 'top-rated'

• Don't include warranty or guarantee information

• Don't use low-resolution or animated images

Did you know?

Frequently Asked Questions

Where is A+ Content on Amazon?
A+ Content appears on product detail pages. Scroll down to see it — it combines images, text, and other elements to enhance the product description.

Who is eligible for Amazon A+ Content?
You need a Professional selling account and must be enrolled in Brand Registry as a Brand Representative or Reseller role.

How do I create A+ Content?
Log into Seller Central, navigate to Advertising, select A+ Content Manager, and start creating your content using the available modules.