How to create Amazon product listings
June, 2026
4 MIN
What are Amazon product listings?
An Amazon product listing consists of two basic parts: a product detail page and the offers paired with it.
A product detail page showcases a product people can buy in the Amazon store. It includes the product name, images, description, and more. The more in-depth the page, the more informed customers can be about their purchase.
Each seller's offer for a product is viewable on or from the same product detail page. Offers include pricing and shipping information, along with any promotion details.
3 steps for creating new Amazon product listings
As a registered Amazon seller, your ability to create a new product detail page may depend on your relationship with the product. When you meet the requirements for a product, you can create its detail page by following these steps:
1. Search for your product
Hover over Catalog in the main menu of Seller Central, then click Add Products. From the Add Product page, enter your GTIN or product ID into the search field. If your product doesn't appear in search listings, click Create a new listing under the search field.
2. Fill out product information
You'll fill out multiple tabs to create an informative product detail page including Product Identity, Product Description, Product Details, Offer information, and Safety and Compliance. You'll have the opportunity to add keywords to optimise your product for search and create variation relationships.
3. Save as draft or Submit
If you're ready to create your page, review your details and click Submit. Want to come back to it later? Choose Save as draft so you can go back to make edits.
How do I optimise my Amazon listings?
Creating a product listing is an important first step in making your product available. But if you really want customers to find you, there are additional steps to optimise your listing.
Make your product images pop
Having accurate and illustrative product images is key to a successful ecommerce business. Make sure your product is showcased against a simple backdrop and well-lit so customers can see what you're selling. Images should be sharp and clear, ideally in high resolution.
Use customer-friendly search terms
Adding high-ranking search terms or keywords can help customers find your Amazon product listing through search results. You can use keywords in product titles, descriptions, bullet points, and more. You can do your own keyword research using online tools that track popular search terms, or enrol your brand in Amazon Brand Registry to access tools like Brand Analytics.
Get product reviews
Product reviews can have a big influence on a customer's purchasing decisions. The more reviews and the higher rating you have, the better the chance customers will shop with you. In addition to offering stellar customer service, you can enrol in Amazon Vine to generate high-quality reviews from a trusted network of reviewers.
Boost your engagement
Having the right keywords and eye-catching pictures can go a long way in attracting customers, but you can take your listings to the next level by adding A+ Content. Available to brands enrolled in Brand Registry, A+ Content helps showcase products and share your brand's story by adding videos, enhanced images, customised text placements, and shoppable product-comparison charts to product detail pages.
Other listing options
In addition to creating new detail pages for products one at a time, here are some other options for listing products with Amazon:
Match an offer to an existing product detail page
If you want to run a resale business, there may already be an active Amazon listing for the product you want to sell. In that case, you can match your offer to the existing product detail page, setting your price and filling out other offer information. One of the easiest ways to find out whether the product already has a listing is by using the Amazon seller app to scan UPCs and barcodes.
Build bulk product listings
If you have multiple listings you want to create, you can do so with the bulk listing feature. By creating a spreadsheet with all your products, you can create and match multiple product listings at the same time, then use the spreadsheet to update and manage them. You can update thousands of listings simultaneously.
Listing product variations
Offering product variations makes it easier for you to share different versions of the same product on your product detail page. For example, if you offer a phone in five colours, you can have one listing showcasing all available colours on the same page. Use the Variation Wizard in Seller Central to create parent-child variation relationships in bulk.
Did you know?
Need help creating your product listings? The Service Provider Network is here for you
The Amazon Service Provider Network is a group of vetted third-party service providers who can help with almost every step of selling with Amazon. From shooting great product images to optimising your listings, these qualified experts are trained on Amazon guidelines and can support you with day-to-day management and specialised aspects of your business.
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