Learn
Grow your brand with confidence
Many Amazon Sellers are entrepreneurs: they launch, create, invent, experiment. None of that is easy, but we're here to help you with a wide range of free resources that will guide you to success.
Why Seller University?
Seller University is a one-stop answer for all your learning needs while you sell on Amazon, all free-of-cost. It is a series of free training videos created to help you learn how to sell on Amazon and understand our end-to-end processes, services, tools, products and policies. This will help you to grow your business with ease. Start learning everything about selling on Amazon by registering as a seller today!
Don’t have a selling account?
Get step-by-step instructions
Get unstuck with guidance for each step of key tasks, including listing, pricing, and fulfilment. Or learn how to access, configure, and use tools like A+ Content.
Grow your selling strategy
Discover programmes, tools, and opportunities that can enhance how you sell. Get tips for inventory management, advertising, and account health. Explore brand benefits and global selling strategies.
Join live trainings
Register for weekly live training sessions to hear directly from Amazon experts. Learn best practices on topics like Fulfilment by Amazon (FBA), reselling, and listing.
Ready to get started?
Step 1
Log in to Seller Central
Log in to your Seller Central account or sign up as a seller.
You can also explore a limited number of videos on our Seller University YouTube channel.
You can also explore a limited number of videos on our Seller University YouTube channel.
Step 2
Visit Seller University
Visit Seller University anytime from the main menu in Seller Central by selecting Learn, then Seller University.
Step 3
Start learning
Browse our full catalogue by topic, search for specific trainings, or register for an upcoming live training session. You can customise your learning and get recommendations for additional content.
Frequently Asked Questions
What is Seller University?
Seller University is your hub for education, training, resources, and tips about selling with Amazon. You can learn how to list, price, and advertise your products, or explore advanced selling topics to take your business to the next level.
Seller University offers videos, live training sessions, and downloadable PDFs. Review our full catalogue in Seller Central, or start exploring resources on our Seller University YouTube channel.
Seller University offers videos, live training sessions, and downloadable PDFs. Review our full catalogue in Seller Central, or start exploring resources on our Seller University YouTube channel.
Who can use Seller University?
To review our full catalogue of resources, you need to have a Seller Central account. Anyone can explore selected resources using the Seller University YouTube channel.
What kind of educational content does Seller University provide?
Everyone learns in their own way, at their own pace. That’s why Seller University offers a wide variety of on-demand and live content.
- Videos: Topics range from overviews of programmes and tools to step-by-step instructions that can be paused and rewatched as you progress through a workflow.
- Guides: Access a wide variety of educational guides that provide high-level overviews of products, services, and workflows.
- Live training: Get your questions answered in real time through live sessions with experts on a variety of topics. Sessions can be re-watched on demand.
How do I sign up for Seller University’s live training sessions?
To sign up for a live session, log in to your Seller Central account, visit Seller University, and select Webinar at the top of the page. Scroll through our list of upcoming sessions, then click Register to reserve your spot.
Live webinars
Knowledge is power - and our expert training will give your online business the edge. Explore the exciting world of e-commerce by participating in events and webinars (web-based or online seminars) to get the tools and resources to help grow your business on Amazon.
Become a sales expert with our Amazon webinars
These webinars are helpful whether you are just starting out or have been selling in Amazon stores for a while but want to dive deeper.
Watch on-demand recordings in your own time, or join an upcoming session where you'll be able to put your questions to our experts live!
*Seller Central login required
Upcoming webinars
List Products
Listing 101
Tue, 15 Jul 2025 | 11:00-12:00 GMT +2
Want to start your listing journey? Then this webinar is a great place to start. We will go over the basics of listing 1 by 1 and in bulk, how to obtain GS1 approved barcodes or GTIN exemption and more.
Fulfilment
Amazon Easy Ship 101
Wed, 16 Jul 2025 | 11:00-12:00 GMT +2
Discover everything you need to know about getting started with Amazon Easy Ship. Our expert speaker will guide you through the basics and answer some of the trending questions asked during the session.
Pricing
Pricing 101
Thurs, 17 Jul 2025 | 12:00-13:00 GMT +2
Looking to grow your business in South Africa? Join our webinar to learn how to use our pricing tools for Amazon South Africa and start pricing in the South African store.
Third Party Webinar
Mastering Marketplace Integration: Simplifying Platform Authorization for E-commerce Success | EnterAfrica
Tues, 22 Jul 2025 | 11:30-12:30 GMT +2
Join EnterAfrica's expert team for an essential 60-minute webinar that demystifies marketplace integration and authorization processes. Learn how to confidently navigate platform permissions in your Amazon Seller Central account while maximizing your online selling potential. Our experienced team will guide you through best practices for account setup, platform access, and successful marketplace integration—transforming potential barriers into opportunities for growth. Perfect for both new sellers and established retailers looking to expand their e-commerce presence.
Advertising
Advertising 101
Wed, 23 Jul 2025 | 13:00-14:00 GMT +2
Join this session to learn about the variety of advertising solutions Amazon has to offer, including advertising types and placements. Best practices to help you reach your advertising goals will also be covered.
Listing Products
Listing 201: Product Detail Pages
Tue, 29 Jul 2025 | 11:00-12:00 GMT +2
Join us for a webinar on best practices for listing products. This session is ideal if you already know how to list in the Amazon store and have a few products listed. If you're new to listing, our Listing 101 webinar is recommended.
Visit Seller Central for the most up-to-date webinar information or learn more here.
Frequently Asked Questions
What is a webinar and where does it take place?
A webinar is a free interactive training session that is held online. During a live webinar, you can ask questions and interact with our experts through a chat feature. A webinar session provides the latest information about a certain product or service delivered by our experts and guest speakers to help you scale your business potential on Amazon.
What is the benefit of attending a live webinar or watching a recorded session?
We aim to provide our Sellers with the resources they need to improve their selling potential. Our webinars offer essential information and best practices for numerous topics, such as how to start selling on Amazon, how to grow your sales, and much more. Our growing library of free online training sessions and recorded webinars will help guide your business toward success.
I am a new Seller on Amazon. Can I still attend the webinars?
Yes. Whether you just started selling on Amazon, are already selling and need help to grow your business, or are an established business on Amazon and want to get the latest information about our new products and services to scale your business, we offer a variety of webinar topics to suit all business needs at different stages of your selling journey on Amazon.
Keep an eye on Seller Central to join the latest webinar sessions, or recordings we have prepared, to help you optimise your Amazon business.
Keep an eye on Seller Central to join the latest webinar sessions, or recordings we have prepared, to help you optimise your Amazon business.
Are webinars free?
Amazon webinars and workshops are free of charge unless otherwise stated during the registration process.
How do I participate in an upcoming webinar session?
To register for an upcoming session, visit the Webinar page in Seller Central and click on the direct registration link next to each webinar you are interested in attending. You will be taken to the registration form page with the details of the session. To successfully register, all you need is to provide your first and last name, your email address, and your Seller account email address.
At times, we will ask you for a Seller Merchant Token ID (MCID) for tracking purposes to help us improve the webinar experience.
At times, we will ask you for a Seller Merchant Token ID (MCID) for tracking purposes to help us improve the webinar experience.
When is the next webinar?
To find out about upcoming webinars, visit Seller Central. Amazon offers new webinars regularly to help you understand the different products and services we offer and to help you expand your business.
How will I know if I successfully registered for a webinar session?
After registering, you will receive a confirmation e-mail. On the day of the event, you can access the webinar room 15 minutes before the official start time.
Do you offer recordings of past sessions?
Yes. Whether you have attended our live session and want to watch it again, or you missed the opportunity to attend the live webinar, our past webinar library on Seller Central offers recordings for many previously hosted webinars and is updated regularly.
You can watch a recorded session at your convenience as many times as needed. All you need to do is click on the “Watch now” link next to each webinar. (You can also find this link if you recently received a follow-up e-mail from our team). You will be taken directly to the recorded webinars page or you will be redirected to your Amazon Seller Central to watch the video.
You can watch a recorded session at your convenience as many times as needed. All you need to do is click on the “Watch now” link next to each webinar. (You can also find this link if you recently received a follow-up e-mail from our team). You will be taken directly to the recorded webinars page or you will be redirected to your Amazon Seller Central to watch the video.
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