Prime Day
Mzansi, Prime is here.
For the first time ever, Prime Day is coming to South Africa from 23 - 29 June 2026
What does Prime Day mean for your business?
Prime Day is Amazon's annual deal event exclusively for Prime members — and it's here in South Africa for the very first time. Globally, Prime Day has grown into one of the largest shopping events in the world, with independent sellers achieving record sales year after year*.
For South African sellers, this is your chance to reach Prime members who are actively looking to buy — a paying subscriber base with high purchase intent. Prime Day concentrates that demand into a single event, driving a surge in traffic and giving your products more visibility than any ordinary trading day. Here's what you need to know.
For South African sellers, this is your chance to reach Prime members who are actively looking to buy — a paying subscriber base with high purchase intent. Prime Day concentrates that demand into a single event, driving a surge in traffic and giving your products more visibility than any ordinary trading day. Here's what you need to know.
More eyeballs on your products
Prime members are active, deal-hunting shoppers ready to buy.
Higher sales velocity
Many sellers see their best trading days of the year during Prime Day.
New customer acquisition
Prime Day brings in shoppers who may never have discovered your brand before.
Increased review opportunities
More sales means more chances to build your product ratings.
Plan for increased traffic and high demand
Plan ahead for Prime Day. Prepare your advertising budget and best-selling inventory for this popular shopping event.
Optimise your listings for Prime Day
Use bullet points and high-quality images to highlight unique product benefits. You can also bring your brand’s story to life with A+ Content, which lets you add videos, enhanced images, shoppable product-comparison charts, and more to your listings.
Manage Prime Day inventory and send stock early
Use strategic inventory management to meet demand and keep your business running smoothly.
Plan ahead
With quick turnaround events like Prime Day, best-selling inventory doesn’t stay in Fulfilment by Amazon (FBA) storage for long. Make sure your inventory arrives by the needed date, then generate demand with pre-event marketing campaigns.
Stock up
Make sure your most popular products are stocked to meet expected demand. By having products available for sale in the Amazon store, you can take advantage of the increased customer traffic Prime Day brings.
"Since launching Amazon in South Africa two years ago, we have built a store our customers love, with a great selection of local and international products backed by a reliable delivery experience. Launching Prime is the next exciting milestone on our journey in the country, deepening our commitment to becoming a meaningful part of South Africans' daily lives by offering even more convenience, savings, and entertainment."
Robert Koen
Managing Director, Sub Saharan Africa
Are you eligible for Prime?
To take part in Prime Day deals, your products need to carry the Prime badge — which means your inventory must be fulfilled through Fulfilment by Amazon (FBA). If you’re already selling via FBA with stock at our fulfilment centre, you’re on the right track.
Selling via FBA (stock at Amazon fulfilment centre)
Active, buyable listings on Amazon.co.za
Amazon seller account in good standing (Account Health Rating above 200)
Product rating of 3 stars or above (for deals)
How to prepare for Prime Day 2026?
Step 1
Submit your deals by 10 June 2026
Create your Prime Day deals and configure campaigns to maximise visibility.
Step 2
Send inventory by 15 June 2026
Make sure your top-performing products arrive at the Amazon Fulfilment centre in time.
Step 3
Optimise your listings
Use bullet points, high-quality images, and A+ Content to make your products standn out.
Attract new customers with savings
Prime members love savings. Stand out on Prime Day with competitive prices, deals, promotions, and ads.
Create deals for your customers
Increase discoverability, drive conversion, and move overstock. Submit your deals either via Seller Central or email your deals sheet to:
za-promotions@amazon.com
za-promotions@amazon.com
Try Prime Day vouchers
Stand out during Prime Day with vouchers. These discounts appear directly on your product listings, making savings visible to shoppers.
Launch sponsored ads campaigns
Boost your sales this Prime Day with Sponsored Ads. Pair Sponsored Ads with a Prime Day deal or use them on their own to boost visibility during peak traffic.
Explore more Prime Day resources
Start selling today
*Amazon internal data
© 2025, Amazon.co.za
