List Products
How to list products on Amazon South Africa
Product listing is the detailed information on a product offering. You can provide product information such as the category, brand name, features and specifications, images, and price to list a product on Amazon South Africa.
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List products
What is listing?
To start selling your products on Amazon South Africa, you need to first list it. Listing is a key process to start selling on Amazon. Your product listing is the detailed information on your product offering.
You can provide your product information such as the product category, brand name, product features and specifications, product images, and price. All these details are available to your customer to help them purchase your product.
You can provide your product information such as the product category, brand name, product features and specifications, product images, and price. All these details are available to your customer to help them purchase your product.
What you need to start listing products
In most cases, products must have a Global Trade Item Number (GTIN), such as a UPC, an ISBN, or an EAN. Amazon uses these product IDs to identify the exact item you’re selling. If you match a listing, you won’t need to provide a product ID since it already exists. If you’re adding a product that’s new to Amazon, you may need to purchase a product ID, barcode, or GTIN, or request an exemption.
Before listing your products, ensure that the following steps are complete.
Before listing your products, ensure that the following steps are complete.
Step 1: Start with your brand information
If you are a Brand Owner, or a Brand's Representative, Amazon Brand Registry gives you access to tools that enable you to more accurately represent your brand. This helps you protect your intellectual property and creates a trusted experience for customers on Amazon.
If you are an authorised agent, please have the trademark owner enrol the brand first, add your account as an additional user, and request a selling role as either a Brand Representative or Reseller.
If you are a reseller and don't own a brand or you are not any brand's representative, you may continue directly to Step 2.
Note: If you have an ongoing brand enrolment application with Amazon, please wait until the application is approved before listing products. This will ensure that your products are listed under the registered brand.
If you are an authorised agent, please have the trademark owner enrol the brand first, add your account as an additional user, and request a selling role as either a Brand Representative or Reseller.
If you are a reseller and don't own a brand or you are not any brand's representative, you may continue directly to Step 2.
Note: If you have an ongoing brand enrolment application with Amazon, please wait until the application is approved before listing products. This will ensure that your products are listed under the registered brand.
Why Amazon Brand Registry?
1. Accurate Brand Representation
- Brand Registry gives you more control over Amazon product pages that use your brand name, so customers are more likely to see the correct information associated with your brand.
2. Powerful search and report tools to protect your brand
- Simplify the process of finding cases of potential infringement with our custom features like global search, image search and bulk ASIN search, designed specifically for brands.
- Take advantage of additional proactive benefits, such as determining product listings that are incorrectly using your trademarked terms. These tools will help to proactively alert you to cases when products are being created with your brand name, or if images contain your logo but are for products that do not carry your brand name, etc.
3. Grow your business with Amazon's tools for Brand Owners
- A+ Content: A+ Content enables brands to describe their product features in new ways by including a unique brand story, enhanced images, and text placements which may result in higher conversion rates, increased traffic, and increased sales when used effectively. Learn More.
- Brand Stores: Stores is a free, self-service, branded destination on Amazon for advertisers to curate content that inspires, educates, and helps customers discover the brand's product selection. Learn how to create your store.
- Sponsored Brands: Sponsored Brands help customers discover and engage with a brand as they research on Amazon through prominent and customisable cost-per-click ads. Learn more.
Eligibility to enrol in Amazon Brand Registry
To be eligible for Amazon Brand Registry, your brand must have an active registered trademark in each country where you wish to enrol. Brand Registry is also accepting brands that have a trademark pending registration in a subset of trademark offices.
Amazon currently only accepts trademarks that have been issued by government trademark offices in the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Turkey, Singapore, Spain, Netherlands, Saudi Arabia, South Africa, Sweden, Poland, Belgium, Ireland, Egypt, the United Kingdom, the European Union and the United Arab Emirates. If your trademark is registered with the World Intellectual Property Organisation (WIPO), please submit the number registered with your country’s IPO office instead, as it may be different.
Amazon currently only accepts trademarks that have been issued by government trademark offices in the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Turkey, Singapore, Spain, Netherlands, Saudi Arabia, South Africa, Sweden, Poland, Belgium, Ireland, Egypt, the United Kingdom, the European Union and the United Arab Emirates. If your trademark is registered with the World Intellectual Property Organisation (WIPO), please submit the number registered with your country’s IPO office instead, as it may be different.
Tips!
To enrol in Brand Registry, brands must have a text- or image-based trademark. This is often mistakenly confused with a trade licence certificate. Please double-check that you are uploading your Brand Trademark before proceeding! Ensure to read the country specific requirements carefully for a smooth enrolment journey on Amazon Brand Registry.
Amazon jargon:
ASIN
Every product in the Amazon store is automatically assigned an ASIN, or Amazon Standard Identification Number. This number is different from a GTIN and SKU. If you don’t have a GTIN for a product, you can try to match an offer to an existing product detail page using its ASIN instead
Step 2: Check product and category requirements
During this step, you will work on preparing the product and category requirements to ensure your listings are created correctly. In order to avoid errors when submitting your listings, we recommend you go through this step carefully before creating any products.
2.1 Category requirements
For some categories, and sub-categories, Amazon requires sellers to obtain approval before listing products for sale. The approval process may include document requests, performance checks, and other qualifications.
To apply to list a product that requires approval that already exists in Amazon’s catalogue, follow these steps:
1. Go to Catalogue and then select "Add Products"
2. Search for the item that you want to sell
3. In the search results, click "Show Limitations" next to the relevant item
4. If your product requires approval, in the search results, click the "Apply to Sell" button to begin the application process
Once you’ve completed the application, you can track the status in "Selling Applications".
1. Go to Catalogue and then select "Add Products"
2. Search for the item that you want to sell
3. In the search results, click "Show Limitations" next to the relevant item
4. If your product requires approval, in the search results, click the "Apply to Sell" button to begin the application process
Once you’ve completed the application, you can track the status in "Selling Applications".
2.2. Product ID requirements
Most products have a unique identification 12–14-digit code, such as a UPC, EAN or ISBN also known as a GTIN (Global Trade Item Number). This represents a global code for a product and an internal company code is not the same as a GTIN, UPC, EAN or ISBN.
It ensures accurate information on the product detail page. This can sometimes be referred to as the product barcode. If your product does not have a GTIN, you may be eligible to request a GTIN exemption. For more information see here.
It ensures accurate information on the product detail page. This can sometimes be referred to as the product barcode. If your product does not have a GTIN, you may be eligible to request a GTIN exemption. For more information see here.
If your products have GTINs, you may proceed to the next step.
2.3 Brand requirements
In some occasions, Amazon requires sellers to obtain approval before listing products for sale under specific brands. The approval process may include document requests and other qualifications, such as invoices and authorisation letters.
To check if the brand you are listing requires approval:
1. Go to Catalogue and then select "Add Products"
2. Search for the brand that you want to sell and select a product that is similar to the branded item in your catalogue
3. In the search results, click "Show Limitations" next to the relevant item to learn if approval is required. If the brand is gated, the message, “You need approval to list in this brand” will be shown
4. Click "Apply to Sell" to begin the application process with the necessary documents
Once you’ve completed the application, you can track the status in "Selling Applications".
If the brand you want to sell does not have any restriction, you may proceed to the next step.
To check if the brand you are listing requires approval:
1. Go to Catalogue and then select "Add Products"
2. Search for the brand that you want to sell and select a product that is similar to the branded item in your catalogue
3. In the search results, click "Show Limitations" next to the relevant item to learn if approval is required. If the brand is gated, the message, “You need approval to list in this brand” will be shown
4. Click "Apply to Sell" to begin the application process with the necessary documents
Once you’ve completed the application, you can track the status in "Selling Applications".
If the brand you want to sell does not have any restriction, you may proceed to the next step.
2.4 Make sure your products are safe and compliant
Customers trust that they can always buy with confidence in the Amazon store. Products offered for sale in the Amazon store must comply with all laws and regulations, as well as Amazon policies. Before you start the listing process, make sure you understand our Product safety and Restricted products policies in order to complete your registration.
Step 3: Prepare and submit your listings
Important: if you have submitted product category, brand or GTIN exemption approvals in the previous step, please check in "Selling Applications", if they have been granted first in order to avoid errors in your product creation submission.
Tip! If the approvals have not been granted, we do not recommend you go to proceed with the next steps.
There are five different ways of uploading your products into Amazon's Catalogue. Please select the one that better suits your needs and capabilities:
1. Bulk upload- ideal for large catalogues
2. Bulk match- ideal for products existing in our catalogue
3. Manual (1 by 1 submission)- ideal for small catalogues
4. Manual match (1 by 1 submission)- ideal for products existing in our catalogue
5. API integration - ideal for large catalogues that require complex automation
1. Bulk upload- ideal for large catalogues
2. Bulk match- ideal for products existing in our catalogue
3. Manual (1 by 1 submission)- ideal for small catalogues
4. Manual match (1 by 1 submission)- ideal for products existing in our catalogue
5. API integration - ideal for large catalogues that require complex automation
3.1 Bulk upload - ideal for large catalogues
1. Go to Catalogue and click on "Add product via upload”
2. Click on "Spreadsheet"
3. Click "Download blank template"
4. Click "Download product spreadsheet"
5. Download the template file, select "Product type" under the dropdown, and complete the mandatory columns (cells with red borders). Once the file is complete, you can proceed to upload it
2. Click on "Spreadsheet"
3. Click "Download blank template"
4. Click "Download product spreadsheet"
5. Download the template file, select "Product type" under the dropdown, and complete the mandatory columns (cells with red borders). Once the file is complete, you can proceed to upload it
Once the file is uploaded, the system will generate a downloadable Processing Report to the "Check Upload Status" page under the “Download processing summary” page that will let you review the status of your inventory file uploads.
The Processing Report contains a summary of records (listings) processed successfully as well as the number of records processed unsuccessfully (or processed with errors). You can use this report to make necessary corrections in your inventory file, and then reload the file to correct your listings.
The Processing Report contains a summary of records (listings) processed successfully as well as the number of records processed unsuccessfully (or processed with errors). You can use this report to make necessary corrections in your inventory file, and then reload the file to correct your listings.
3.2 Bulk match - ideal for products existing in our catalogue
1. Go to Catalogue and click on "Add product via upload”
2. Click on "Spreadsheet"
3. Click "Download blank template"
4. Click "Get listing loader"
5. Add product IDs (ASIN, UPC, EAN, GTIN) to the text box
6. Click "generate spreadsheet" and download
The system will identify the products already existing in our catalogue that you can match list. For the products that didn't have a match, you will have to create them.
2. Click on "Spreadsheet"
3. Click "Download blank template"
4. Click "Get listing loader"
5. Add product IDs (ASIN, UPC, EAN, GTIN) to the text box
6. Click "generate spreadsheet" and download
The system will identify the products already existing in our catalogue that you can match list. For the products that didn't have a match, you will have to create them.
In order to do so, please generate a Category Specific template and fill it out with the mandatory information. Once completed, you can upload it to “Inventory Files for Specific Categories”. To help manage the fields, try to generate and upload templates by product type rather than your entire catalogue at once.
3.3 Manual (1 by 1 submission) - ideal for small catalogues
1. Click on "Add a Product"
2. Click on "Blank form" and then "start"
3. Type in product information and save and submit the listing once complete
2. Click on "Blank form" and then "start"
3. Type in product information and save and submit the listing once complete
3.4 Manual match (1 by 1 submission) - ideal for products existing in our catalogue
1. Click on "Add a Product"
2. Click on "Search"
3. Search for the product you want to list in the search bar
If the product exists, you will only have to add your offer on it. If the product does not exist, you will have to create it.
2. Click on "Search"
3. Search for the product you want to list in the search bar
If the product exists, you will only have to add your offer on it. If the product does not exist, you will have to create it.
3.5 API integration - ideal for large catalogues that require complex automation
If you are considering automating and synchronising your own catalogue with your Amazon store, you can use a third-party developer integration (through App store), or build your own application to automate information exchange with Amazon. Along with listings, these Integrations can also help you to automate different aspects of your Seller account, such as invoicing, orders, pricing, etc.
Using third-party integration - you can discover multiple applications developed by third parties that allow you to automate and optimise different aspects of your Seller account, such as listing creation, FBA shipments creation, invoicing, price automation, etc.
Using third-party integration - you can discover multiple applications developed by third parties that allow you to automate and optimise different aspects of your Seller account, such as listing creation, FBA shipments creation, invoicing, price automation, etc.
Choose your fulfilment channel
Fulfilment is the process of storing, packing, and shipping orders as well as handling returns and exchanges. Effective, reliable ecommerce fulfilment delights customers. You have the option to use your own fulfilment channel (Amazon Self Ship), or you can use Fulfilment by Amazon (FBA) or Amazon Easy Ship (ES) and let Amazon take care of the fulfilment of your products.
Please note that you can use both fulfilment channels simultaneously as a seller and choose a different fulfilment channel per product to optimise your operations.
Please note that you can use both fulfilment channels simultaneously as a seller and choose a different fulfilment channel per product to optimise your operations.
Get help with listing
Have you started listing your product, but don't know how to proceed? You can use one of the following options to get your queries resolved.
Seller University
If you are listing your products on your own, you can always learn the process through videos and tutorials available on Seller University.
Service Provider Network
The Amazon Service Provider Network (SPN) also lets you get paid support from third-party professionals to help you list your products on Amazon.co.za. The SPN not only helps you with listing but also takes care of a whole variety of seller needs. Learn more.
Seller University
If you are listing your products on your own, you can always learn the process through videos and tutorials available on Seller University.
Service Provider Network
The Amazon Service Provider Network (SPN) also lets you get paid support from third-party professionals to help you list your products on Amazon.co.za. The SPN not only helps you with listing but also takes care of a whole variety of seller needs. Learn more.
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