Sell
Sell more with the New Seller Guide
Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.*
What is the New Seller Guide?
Speed matters—and for Amazon sellers the first 90 days are especially critical. That’s why we invented the New Seller Guide, a set of brand, logistics, pricing, and promotional services that are backed by data science and designed to fuel the growth of new sellers. They can also help established sellers expand to new Amazon stores worldwide. Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.*
The guide is simple. Start by signing up for a Professional selling account. Then complete the following steps in your first 90 days:
The guide is simple. Start by signing up for a Professional selling account. Then complete the following steps in your first 90 days:
If you're a Professional seller, you should:
Set dynamic prices using Automate Pricing
Sign up for Fulfilment by Amazon (FBA), enrol products, and send inventory to Amazon
Create Sponsored Products ads
Create Amazon Vouchers
If you're a brand owner, you should also:
Enrol your brand in Amazon Brand Registry
Create and add A+ Content to your product listings
Create Sponsored Brands ads
Brand Registry
Protect and build your brand
Enrol your brand in Amazon Brand Registry to unlock a suite of protection tools and selling benefits designed to safeguard your intellectual property, increase sales, grow your audience, and inform your selling strategy.
A+ Content
Increase sales with better listings
After enrolling your brand in Amazon Brand Registry, you can use A+ Content to showcase your products and tell your story on Amazon product detail pages. Use A+ Content to add videos, enhanced images, and product-comparison charts that inform and inspire customers. You can also run A/B tests on your content to find out which titles, images, and product descriptions drive the most sales.
Automate Pricing
Stay competitive with dynamic pricing
Our free Automate Pricing tool adjusts prices automatically to help you stay competitive and increase your chances of becoming the Featured Offer in the Amazon store. Create pricing rules and limits, apply them to your products, and Amazon will keep your offers sharp 24/7 while you focus on growing your business.
Fulfilment by Amazon
Outsource shipping, returns, and customer service
With Fulfilment by Amazon (FBA), you can store products in Amazon's network of fulfilment centers. When a customer places an order, we pick, pack, ship, and provide customer service and returns. The programme can help you increase sales and stay focused on growing your business.
Advertising
Drive discovery for your products and brand
Help customers find your business by creating Sponsored Products and Sponsored Brands ads that appear in the Amazon store. Create campaigns with ease and only pay when customers actually click your ads. You can also create Amazon Vouchers.
Sell more with Amazon
Sell in a store that customers trust using high-impact tools and programmes.
*Amazon internal data, FY2023, US store
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