🎯 Welcome to Ask Amazon - Transparency Programme Live Event! 🎯
⭐ TODAY: Monday, 30 June 2025, 08:00 - 16:00 ⭐
👋 The Transparency Programme team is here to answer all your questions about protecting your brand from counterfeits, enhancing customer engagement, and gaining supply chain insights!
📢 How Today's Event Works:
- Our team is actively monitoring this thread from 09:00 to 17:00
- Post your questions in the comments below
- We'll answer each question in the order received
- Browse through previous Q&As - your question might already be answered!
🔍 Key Topics We Can Help With:
- Brand protection strategies
- Counterfeit prevention
- Customer engagement tools
- Supply chain visibility
- Programme enrollment
- Implementation support
💡 New to Transparency? Visit our Transparency programme page for a quick overview while you wait for your answer.
⏰ Event closes at 16:00 today - don't miss your chance to get expert advice!
🎯 Welcome to Ask Amazon - Transparency Programme Live Event! 🎯
⭐ TODAY: Monday, 30 June 2025, 08:00 - 16:00 ⭐
👋 The Transparency Programme team is here to answer all your questions about protecting your brand from counterfeits, enhancing customer engagement, and gaining supply chain insights!
📢 How Today's Event Works:
- Our team is actively monitoring this thread from 09:00 to 17:00
- Post your questions in the comments below
- We'll answer each question in the order received
- Browse through previous Q&As - your question might already be answered!
🔍 Key Topics We Can Help With:
- Brand protection strategies
- Counterfeit prevention
- Customer engagement tools
- Supply chain visibility
- Programme enrollment
- Implementation support
💡 New to Transparency? Visit our Transparency programme page for a quick overview while you wait for your answer.
⏰ Event closes at 16:00 today - don't miss your chance to get expert advice!
24 replies
Seller_Nprc5XWvdLYk9
I dont want to sound like a stuck record.
In response to a previous "Get transparency" forum post we highlighted some issues with the transparency program (from the view point of us being a seller - purchasing legitimate product from distribution - and the lack of functionality of support for transparency codes within bulk buy shipping on seller central - and no integration or support on Amazon Shipping (ship.amazon)
The forum team arranged for a member of the transparency team to contact us -
they did - and asked us for more information which was duly provided in detail.
this was acknowledged and said they would investigate and revert to us.
we have had no further contact.
the issues as far as we know are still outstanding.
Seller_32MphwRt4pURK
Amazon should allow sellers to update older ASINs to reflect their brand name—especially when the seller can clearly demonstrate that it's not a case of rebranding, but rather an effort to align legacy listings with their registered brand. This ensures consistency across their catalog, provides proper brand protection, and allows those products to appear correctly within the brand's storefront.
Seller_XcczvJPXv6v9L
Hi there,
How is Amazon ensuring that Transparency Codes are also applying to FBM sellers ?
Your insight on this would be greatly appreciated.
Seller_pbLIVRiCZ0gkf
How come the transparency program allowed a misuse of it. Was selling a bundle for years, another brand came in hijacked a number the brand as it was unregistered. Added a transparency label and then forced IP claims on everyone kicking off dozens of long term sellers. Then took it out of the program as the goods weren't really theres just a bagged version, then they went bankrupt. Now I cannot relist the product. It doesnt have labels, but due to the old IP I'm stuck and had to sell all ofmy stock.
Seller_CXiDpm7SIS3OI
Hello - FBM Seller. When I buy shipping through Amazon (2nd class LL) Can you please automatically upload the tracking details to the order?
I have so many customers asking for refunds - but when I search the tracking number it's been delivered... and when I show these details to the customer they go quiet.
Why is Amazon encouraging buyers to defraud Sellers?
Seller_Nw5I3grTYEbku
I want to start selling rechargeable vapes (not disposable) how do i get permission from amazon in order to sell these and what documents will I need if at all any could you please help by providing step by step instructions.
Seller_afGpzNBJac6CP
Purchased an item with Transparency enabled from two different suppliers. One batch came with Transparency codes other did not. Both batches are authentic and from reliable sources .
Reached out to supplier which directed me to the brand to issue new transparency codes so I can attach them. After contacting brand I was directed to manufacturer. Somehow now I'm stuck with the stock. How do I solve these sort of issues.
Once a product is transparency enabled unfortunately the existing stock globally doesn't wipe out.
Seller_KMeQc6mvdJmub
Some CDs and Vinyl listings require you to submit receipts to show you are buying from a legitimate distributor. This is fair enough for NEW products but why on earth is this rule applied to USED CD and Vinyl listings.
This makes no sense and is impossible to fulfil as used products by definition do not have these sorts of receipts. It just serves to prevent legitimate Used listings and keeps the price artificially high for those who are somehow given approval.
Please fix this so that we can sell Used products as the system is supposed to work.
Seller_YD9wKxukduV1C
It is my understanding that any product that is part of the Transparency code programme is obliged to put Transparency codes on every product they produce, whether it is to be sold on Amazon or not.
Is this correct?
Seller_pYAyncXr0mD0p
If we get our brand enrolled in Transparency. I understand that we need to put the code on our to be shipped inventory. So in addition to that, do we need to put the Transparency codes on the Inventory that is already in the Amazon Warehouse too? Also do we need to apply Transparency codes to all of our Listings or can pick and chose?
