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📢 Important Guidelines: Submitting Letters of Authorization (LOA) for Trademark Usage
by Seller_z3k8APxGfbQEK
Amazon replied

Hello Sellers!

We want to help you understand the requirements for submitting proper documentation when using trademarked content in your listings. Here's what you need to know:

What You Need & Why

If you're using another company's trademark in your listings (including product images, packaging, or detail pages), you'll need to provide either:

  • Proof of trademark ownership OR
  • A valid Letter of Authorization (LOA) from the trademark owner

Essential Components of a Valid LOA

Your documentation must include these 5 key terms:

1. Licensor (company granting the rights)

2. Licensee (company receiving the rights)

3. Grant (specific IP being licensed and scope)

4. Geographic scope (authorized territories)

5. Term (duration of authorization)

Acceptable Documentation Formats

✅ PDF documents

✅ Scanned PDF images

✅ Word documents (only for self-declarations by IP owners)

✅ Email screenshots (must be from trademark owner's company domain)

Required Elements

  • Company letterhead of the trademark owner
  • Complete agreement terms
  • Authorized signature/stamp
  • If emailed: Must come from trademark owner's official domain

Additional Note: If you don't have trademark registration in your selling region, include a declaration of IP ownership with your company stamp or authorized signature.

💡 Pro Tip: Review all documentation carefully before submission to ensure it meets these requirements. This will help avoid delays in the approval process.

Have questions? Drop them below! We're here to help.

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When can our lisitng be reinsated!!??
by Seller_TVn4OucbJDdWO

Hello Amazon team,

Please help. Please!

In Apr, 2024, our listing ASIN B091YVB3JV was removed as Amazon received notification from UK custom that our product package did not meet requirement.

After appealing, we proved that our package met regulation requirement, but Amazon still asked us to remove all inventory from Amazon center before the listing can be reinstated. We removed and removed until the inventory shown in seller center as "0", but!! when we filed case asking Amazon to reinstate the listing, we were told that there is still 1 inventory in stock.

The ridiculous thing is that, we seller cannot see any inventory in seller center, nor can we remove it! Amazon said that they will contact the inner FBA team to remove the inventory, but it has been over another 6 months!!! Still no process.

We kept urging and checking, but kept being asked to wait.

This is ridiculous! A seller has been waiting for more than 1 year but listing still can not be reinstated, and the seller cannot do nothing but wait!

I really need help to reinstate my listing, what can I do?? Please help!

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Brand registry rejected 8 times due to product image being computer generated which they have NOT they are my product
by Seller_OXohU2IHicEMI

hi my application has being rejected due to computer generated images however they are photos of my product which has my brand name permanently on and have being taken on my phone, i even took a photo holding the product in my hand to prove it is the actual product.

Case ID 11034124082

@Seller_PIHyltK09pbl3

@Seller_guPeMXBrBxqyU

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Amazon Holding my Money - Account Level Reserve
by Seller_mNFTnvAQDbA0f

hi everyone,

I have been selling on Amazon since May 2024, and in that time have maintained relatively consistent sales.

All of my products are shipped via FBA,

Recently Amazon have been increasing my reserve amount every single month, now to the point there is over 6k in reserve, I have contacted Amazon over 15 times in the last 2 months and have had 0 conclusion just the same automated response.

Has anyone else had this? I have no account health issues, no A-Z claims, no open charge backs so no idea why Amazon will not pay out,

This money is from over 3 months of sales so there is no reason for them to keep it it has all cleared and they just keep increasing the reserve,

Hope someone can help!

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Suspected trademark infringement - help needed
by Seller_qbq48IGHbnzNq

Hello,

I have received a message stating that one of my listings was removed due to Suspected Intellectual Property Violations. When I checked the account health page it showed that the listing that is branded as "Generic" is misusing Trademark Gorwrich. I have checked my listing and could not find any signs of this name including pictures. I appealed to Amazon with the following:

"Dear Account Health Specialist,

I am reaching out regarding the recent warning and deactivation of my ASIN XYZ due to a suspected trademark infringement involving the trademark "Gorwich".

I have thoroughly reviewed the entire product listing, including the title, bullet points, product description, keywords, and backend fields. I can confirm that the term "Gorwich" has never been used in any part of the product detail page.

I believe this may have been flagged incorrectly by Amazon’s automated systems. The listing content is original and does not use, reference, or imply affiliation with the brand "Gorwich" in any way. I kindly request a manual review of the listing to verify this.

Please find attached the following to assist in your review:

Screenshots of the product detail page, including: Title, Bullet points, Description, Backend keywords

I value Amazon’s IP policy and always aim to remain compliant. If there is any specific area in the listing that may be causing this flag, I would greatly appreciate further clarification so I can promptly resolve it. Thank you for your assistance and understanding."

I received a reply:

"I understand that you were querying the reinstatement of ASIN: XYZ.

During your application review, we found your product may not be compliant with Amazon Intellectual Property policies and currently has the brand name as “Generic” and GORWRICH products can only be listed by authorized licensed sellers.

After a review, we've determined that we will not be reinstating the removed listings, as the brand on the ASIN cannot be updated, We consider all factors of a product while reviewing policy compliance. If you choose to re-brand a product, you must create a new product rather than updating an existing product.

For more information refer to "Amazon Intellectual Property policy": https://sellercentral.amazon.com/help/hub/reference/G5VG3YWGGXF4Y5WB"

Can someone advise what shall I do as the answer doesn't make sense to me.

@Seller_mIRnuhdx7l5sN @Seller_iTgjdgiRqiPsn @Seller_DNQGSsdC7DccM @Seller_TSXM2A5nxWSuH @Seller_hnDMgUKxMh1V4 Please help

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Can we reclaim VAT amazon charges on advertisement?
by Seller_lSgfp1YsR1tqi

Amazon charges vat on advertisment done in UK . Is it reclaimable?

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what to do when a customer claims non delivery but i have proof of delivery buy shipping
by Seller_UA3OOJD5yRj7x

Hi, everyone,

I really appreciate any advice you can offer. I’m facing a situation where a customer claims they haven't received an item, even though I have the proof of delivery. The customer is now asking for a refund.

How would you deal with this kind of situation? I’d love to hear what’s worked for you and if there's a best practice to follow in this case.

Thanks in advance.

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Amazon Return Policy Favors Buyers – Sellers Left Unprotected (Real Case)
by Seller_qmv9kBCNHvJ8E

Dear Amazon Sellers,

I’m writing to share a troubling experience I had with Amazon’s return policy — one that shows how vulnerable we, as sellers, really are.

A customer recently bought 11 pieces of cable from me and returned them in a damaged condition. I contacted Amazon Support, and they confirmed that the damage was caused by the buyer — not due to shipping, fulfillment, or any fault on my end.

Despite that, Amazon still deducted the product cost from my account, and I was not reimbursed. I asked the support agent if the buyer was charged for damaging the items, and the answer was no. Their policy does not allow for reimbursement in cases of damaged packaging, missing seals, or boxes that differ from the original — even when the customer is clearly at fault.

To make a point, I used a hypothetical example in my chat:

“So if Jeff Bezos starts selling on Amazon, I can buy a $5,000 product from him, return it damaged, and still get my full refund — and Jeff, the seller, eats the loss?”

The agent replied, “Well, you have a point with that.”

This makes it painfully clear:

Buyers can damage products and face no consequences.

Sellers are left to absorb the cost.

Amazon emphasizes customer satisfaction — and we get that. But sellers deserve protection too, especially when buyers misuse the return system.

If you've faced something similar, I’d like to hear your experience. It’s time we speak up and push for fairer policies that don’t penalize honest sellers.

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URGENT: Negative Feedback for Alleged Fake Item – Need Assistance
by Seller_6HXPDZ2n6YG3n
Amazon replied

A customer left negative feedback and reported us to Amazon, claiming we are selling fake items. We submitted all the required paperwork, and we were able to resume selling with buy box on us.

However, the negative feedback ("Avoid buying fake!!!!!!!!!") has not been removed even its FBA item and approved its not fake.

We have successfully sold 400 units of this product without a single complaint until now. This particular case seems like an abuse of the system possibly to get a free item or due to competition.

There should be a threshold or percentage of sales vs. reports before taking such serious action. Otherwise, any competitor or dishonest buyer can unfairly harm sellers.

Could you please assist in getting this unfair feedback removed?

Id : 10957393932

@Seller_j9Bd91CW3ZVpr @Seller_Huz6FT08OxHAR @Seller_XUNeUuvrQDpgP @Seller_DNQGSsdC7DccM

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Royal Mail not recognising Amazon purchased stamps (label)
by Seller_eIYKbn9rbJMRl
Amazon replied

Has anyone else had this problem? I purchased my usual 2nd class / small parcel labels through Amazon and took them to the post office. The post office scan did not recognise any of them - so were rejected by the post office and unable to therefore be sent. I have tried reprinting the labels as well as cancelling the old ones and bought new ones - again exactly the same.

Any ideas?

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Amazon picking up my stock for FBA?
by Seller_aXOFAIMMUYWXE

Hello all,

First time Amazon seller here. I have ordered stock for delivery to my home address. How do I arrange for Amazon to pick up my stock for FBA? Where can I calculate the cost of this? Many thanks

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