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🛑 How to Fix Error 5461 When Creating New ASINs
by Seller_z3k8APxGfbQEK
Amazon replied

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

❓ What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

2 votes
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18 replies
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Seller_AVteysPitiEJq
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No Royal Mail 2nd class option
by Seller_AVteysPitiEJq

I've never come across this before but I can't use Royal Mail on one of my FBM orders.

I literally shipped the exact same item last night for 87p but when I went onto this one, a minute later, Royal Mail is greyed out and I can only use Evri.

I've opened a case via SS (11238764102) - was told to use Evri but that method is 3 times more expensive and leaves me out of pocket.

Anyone have any clues - tempted to take a hit on my VTR and use a stamp.

It's to Devon and it's a ship by today - delivery up until 1st of July (the exact same stats as other orders the same).

I'm at a loss as I've tried everything - SS aren't helping (no surprises there).

We're forced to use 'Buy Shipping' but this appears to be a glitch that will leave me with either a hit on my metrics or being out of pocket

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6 replies
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Seller_H1mB28ANckpPr
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Take legal actions agains Customer, allowed?
by Seller_H1mB28ANckpPr

Can I take legal actions against a customer as they have left a review stating my product is not authentic although it surely is and they have no evidence. I personally think they want to get the item for free.

Tried all the routes possible including sending them a message but nothing. Can I send a demand letter to their address ?

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178 views
4 replies
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Need Expert Support – Sales Down 50%, Losing on Ads (ASINs B08QH58SK8 & B08QH2KGL4)
by Seller_94SKZetB1dacs

Hello everyone,

I’ve been selling on Amazon for over 5 years as a side business. While things were stable in the past, I’ve seen a sharp decline in performance recently — with my overall sales dropping by 50% over the past two months.

I’ve invested in Sponsored Ads, keyword optimisation, A+ Content, and even consulted Amazon Seller Support, who confirmed my account is healthy with no violations or issues. Despite these efforts, my advertising spend is leading to consistent losses with very little return.

Two ASINs in particular — B08QH58SK8 and B08QH2KGL4 — used to be my best-performing, high-profit products. Now, I’ve had to reduce prices to near breakeven just to try and maintain some sales volume.

I’m urgently looking for actionable feedback or expert insights:

Could you kindly review these ASINs and suggest areas for improvement?

Are there realistic and cost-effective strategies that could help turn this around?

Any proven tactics for external traffic or listing enhancements?

would really appreciate any support or advice. Thank you in advance for your time and help.

Best regards,

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1 reply
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Seller_fj3M54GkuGQyT
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Account Level Reserve but no notification
by Seller_fj3M54GkuGQyT
Amazon replied

I have been a seller on Amazon since 2013, always kept my account in good standing and all of a sudden my funds (over £4,000 currently) are being held in an ‘Account Level Reserve’.

I’ve received zero communication or performance notifications from Amazon to suggest there’s any issue with my account and when I noticed the reserve, I contacted seller support who gave me a copy and paste reply saying that the reserve is a ‘normal part of selling on Amazon and it will reset at my next disbursement scheduled’. Well, surprise surprise it didn’t and my funds didn’t disburse yesterday as they should have done.

I am not on DD+7 because that was postponed until 30th Sept 2025 so I would really like to know what is going on and seller support are useless as usual.

@Seller_hnDMgUKxMh1V4@Seller_DNQGSsdC7DccM@Seller_TSXM2A5nxWSuH @Seller_sSkzzHms7Kxs6 @Seller_mIRnuhdx7l5sN@Seller_XUNeUuvrQDpgP are you able to look at my account to see what the issue might be PLEASE?

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50 views
7 replies
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Seller_i38MVIJDH23AY
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New pack details template
by Seller_i38MVIJDH23AY

Amazon have introduced a new template for uploading pack information.

Each pack group is now on a different tab.

IT DOESN'T WORK. Don't they test anything.

The groups don't align and once it has been uploaded it will not allow movement to the next step.

It is just exhausting dealing with them.

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3 views
1 reply
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Seller_YcmbvORudT2zm
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Fraudulent Drop Shipping Claims Denied SAFET
by Seller_YcmbvORudT2zm
Amazon replied

@Seller_mIRnuhdx7l5sN

We have incurred over 1500+ fraudulent refunded claims and we are aware that hundreds of other sellers are experiencing the same issue.

A customer orders off ebay / onbuy. The seller then orders on Amazon off us and we deliver it to his customer, not known to us this is happening. Once the parcel is delivered then this seller on ebay is raising an A-Z and getting a full refund.

we have raised these cases dozens of times, but its impacting us to severe - can you help me with getting some resolution on these claims

we are out of pocket on hundreds/thousands of orders that are not being refunded as the items are classed as non returnable

ive filed 143 safe t claims in the past 30 days and only 20 have been accepted!

3 votes
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537 views
13 replies
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AMAZON - Train your staff! Seller Support getting rapidly worse
by Seller_a7KfTOsGyRvnj

Honestly, all I ask is they actually read the case notes and look at attachments. Is that really too much to ask?

If anyone with any sort of clout at Amazon happens to be reading this, just spend 10 minutes reading some Support Cases, the replies from Amazon Support Staff are literally pointless.

This is just 1 example, I gave up.

=====

8 votes
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154 views
3 replies
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Product Compliance
by Seller_CMWD52OWtnQVC
Amazon replied

I was advised by the Product Compliance team to submit documents for ASIN B09PQKNTJ7 under Case ID 11099168702. We’ve submitted all required documents, and the ASIN was cleared for reinstatement. However, we were informed that old stock must be removed from FCs.

We operate on Seller Fulfilled Prime and have had no inventory in any FCs for over a year, which was also confirmed by Seller Support (Case ID 11127656892). Despite this, the ASIN remains inactive.

It is quite frustrating as it is affecting my sales. Can someone please kindly assist in resolving this?

@Seller_z3k8APxGfbQEK

@Seller_Huz6FT08OxHAR

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12 replies
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Seller_no81adYMqBkBg
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Listings removed for trademark misuse but the word is an everyday word
by Seller_no81adYMqBkBg
Amazon replied

Why did I just put myself through the pain of trying to speak to seller support. I have had a policy violation for trademark misuse for using the word guess in my title. The product I sell is a game and the word guess is part of the games title. Its nothing to do with the brand guess, its an action word. I had the same issue with another product a few weeks ago and spoke to seller support who passed it to the relevant team and it was sorted within 24 hours. Yet today I just got absolutely nowhere. I asked if they could pass it to the relevant team and was told no. Banging head against brick wall!!! Can one of the mods help?

1 vote
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529 views
16 replies
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Declaration of conformity Not accepting
by Seller_zc507pKCTKgN5

Please help if there is any Amazon support team member I'm in seriously stressed and going round in circles, my listing will be removed by Amazon on the 29th June. I have submitted all of the documents including the declaration of conformity but I got a reply from Amazon.

"Please be informed that currently we are not accepting Certificates of Conformity as a replacement of EU Declaration of Conformity. "

What should I do? I keep getting the same automated message.

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4 replies
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