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Amazon replied

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

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We’re a new seller using Amazon FBA in Germany, and we feel completely lost and frustrated. 😞

Our listings are live, our products are real (we're the brand owner, manufacturer AND distributor), we offer one of the lowest prices in our category, and we even went the extra mile to pay off our balance early and subscribed to the Professional Plan globally… all to be sure our account is 100% healthy.

And yet – our products are NOT eligible for the Featured Offer. No explanation from Amazon. Nothing. Just a dead end.

The only issue we can think of? A single FBA shipment error (box too heavy) marked as a "safety issue." The system says this defect should auto-remove within 48h… but it's been way longer, and still sitting at 100%. Could this be the reason? No one tells us.

We're sitting on stock that we invested heavily in. We can’t sell. We can’t advertise. We're brand new and already feel punished. Is this normal? Can anyone relate or advise?

Feeling bamboozled and a little hopeless right now. 😔

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Hello.

I'm in talks with a manufacturer whose delivery terms are EXW (ex work, freight collect ). I'd like to get some samples (jewellery) and wondered if anyone could recommend a Freight Forwarder? It's from China to the UK.

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I AM SO SICK AND TIRED OF PRINTERS!!
by Seller_9idPMYuN5lTTl
Amazon replied

Hello all,

For years I was using a cheap £40 HP printer to print my amazon FNSKU barcode labels. It largely worked but did have issues and so I thought I'd upgrade.

I print on A4 paper which has 21 barcode labels per sheet.

I then bought a Brother printer which was useless, and since then I have bought an Epson EcoTank which is even more useless! I'm so tired of these printers. The Epson was recommended as a good printer of labels but yet it jams so frequently.

Thermal printers are not an option for me for a number of reasons I won't get into.

I was just wondering and praying really that someone could recommend me a decent regular printer for this?

Thank you :)

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Hi all,

I’m hoping a community moderator or another experienced seller can help with this. I’ve had a SAFE-T claim (ID: 92805-47851-4618652, Order ID: 204-1646829-9429106) denied despite meeting Amazon’s reimbursement criteria.

The item was returned damaged and unsellable.

We provided a written statement from the manufacturer (SunnCamp) confirming it was not a fault, but customer misuse (likely tripping over a guyline).

This falls under Use Case #2: “The item was damaged by the customer and returned in unsellable condition.”

The SAFE-T team replied with a generic final denial and refused to address the evidence.

Seller Support also refused to escalate further and redirected me to closed channels. I know from experience that moderators here have been able to flag mishandled SAFE-T decisions when sellers have done everything right.

Could someone please escalate this internally or advise how I can get this reviewed properly?

Many thanks,

Gavin

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Hi everyone,

I’m hoping someone can clarify this for me. I currently use Royal Mail 24 and Royal Mail 48 services to fulfill my Amazon orders. As you know, these aren’t fully tracked services, but they do provide delivery confirmation when the parcel is delivered (a barcode scan at delivery).

My question is — if I dispatch an order using Royal Mail 24/48 with delivery confirmation, and later a customer opens an A-Z Guarantee claim saying the item wasn’t received, how is this handled by Amazon’s system?

Since the decision process is largely automated (AI-based, not human-reviewed initially), and these services aren’t classed as ‘tracked’, would the AI still side with the customer even if I can provide the delivery confirmation scan?

Would appreciate hearing from other sellers who’ve been in this situation — or if there’s an official Amazon position on using services like Royal Mail 24/48 for fulfilling orders and how it affects A-Z claims.

Thanks in advance for any advice!

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Hi I have been ignoring the alert to update my selling information and today saw my account put on hold until i uploaded the info required. I did this earlier today and submitted but nothing has changed. Tried submitting multiple times but still nothing. Spoke with seller help and they said i haven't yet pressed submit. Tried using different docs and still no change.

Does this normally take a while to be looked at or should it be pretty instant? After i click submit the next page says the information is being reviewed and the page will refresh in 30 seconds. After a minute or so it refreshes and prompts me to "review and update my selling on amazon account information". Back on the dashboard there is nothing to say my uploaded information is under review and there is no sign of any change after pressing submit except I get a performance notification which states "We are conducting a review of your Amazon Payments Account. We need additional information or documents to continue with your account verification. In accordance with regulations, you must complete an account verification process. Please go to the Identity Information page to provide the required information or documents:"

Am i doing something wrong? My account has been on hold all day and I can't see how to get it back active again. I have checked each document fits the criterea they have asked for and that all information provided matches.

Many thanks for any help that can be offered!

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A-z scams
by Seller_QWWKBrsPchf3F

hi all, what do we do about customers that take the Mickey?

Customer stated parcel was not delivered. About £50 worth

Customer opened an a-z and was refunded.

Upon checking the tracking the parcel has been delivered.

I appeal the a-z and send proof of tracking and amazon denied the case.

What on earth is wrong with them? How hard is it to check the tracking which was provided on the order and on the appeal.

Any help appreciated

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Hi,

I am trying to list my first product (brand new seller) - have found a product by the EAN code and it comes up with the wrong manufacturer - 5036889026065 - this says it's a TIMCO product. Whilst TIMCO sell this product, it is actually manufactured by Timloc, who we actually get this product from.

We do also sell from TIMCO so the verification isn't an issue on that side, but the information is incorrect. How do I go about this?

For reference TIMCO product page - (their website) /LOCIW50BB-timloc-invisiweep-wall-weep-blue-black-iw50bb

Timloc product page - (their website) /products/invisiweep/

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Our Amazon Vine programme is now available to resellers in the United States, Canada, the United Kingdom, Germany, France, Spain, Italy, Japan and Australia.

Resellers who are authorised by a brand enrolled in Amazon Brand Registry can now use Amazon Vine to generate reviews for their newly listed products.

Amazon Vine helps you build product awareness, boosts the sales of your slow and cold start ASINs, and helps customers make informed decisions about new products. To participate in the programme, you provide free units of your products to a selected group of our most trusted reviewers and they’ll post customer reviews.

To get started with Amazon Vine:

  1. Access Vine in Seller Central under Advertising.
  2. Enter an ASIN and click Begin enrolment.
  3. Verify your product information.
  4. Select units and click Enrol.

For more information about enrolment requirements and programme details, go to Amazon Vine.

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Is there a problem with RM Tracked 48 tracking?
by Seller_FQHkqHJI5SqTh
Amazon replied

None of my T48 parcels from Monday and Tuesday are tracking. None of the usual receiving and delivery depot scans.

The T24s sent at the same time are all being scanned as expected.

The issue started Friday and Saturday with no scans at my regional depot, but began to scan once received at delivery depots. At the time put it down the major electrical storm Friday night affecting RMs systems here.

My regional depot is Rochester, Kent.

A little concerning as a low volume seller this could put a serious dent in my VTR.

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