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⭐ TODAY: Monday, 30 June 2025, 08:00 - 16:00 ⭐


👋 The Transparency Programme team is here to answer all your questions about protecting your brand from counterfeits, enhancing customer engagement, and gaining supply chain insights!


📢 How Today's Event Works:


  • Our team is actively monitoring this thread from 09:00 to 17:00
  • Post your questions in the comments below
  • We'll answer each question in the order received
  • Browse through previous Q&As - your question might already be answered!

🔍 Key Topics We Can Help With:


  • Brand protection strategies
  • Counterfeit prevention
  • Customer engagement tools
  • Supply chain visibility
  • Programme enrollment
  • Implementation support


💡 New to Transparency? Visit our Transparency programme page for a quick overview while you wait for your answer.


⏰ Event closes at 16:00 today - don't miss your chance to get expert advice!

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Hi

Can anyone help. On the 8th May our seller fulfilled orders were deactivated until we prove delivery of our recent orders. We have had a number of appeals rejected and account specialist are no help either. All of our postage is purchased through amazon buy postage, the items sent as large letters so posted through letter boxes but we do get delivery confirmation on most delivered items . I have provided everything asked of us in our appeal including purchase invoices to show we have stock, stock in FBA also, receipts for our amazon buy postage labels and a spreadsheet with order showing delivery confirmation if available provided by URLs from royal mail. Each appeal has been rejected asking for the info i have provided. We was told once recent orders have been confirmed as delivered they will reinstate our seller fulfilled orders but these orders are delivered and they have proof. After nearly 2 months without any cash flow and after providing all the info im not sure what i can do now.

Can anyone at amazon help and tell me where i have gone wrong?

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Hi all,

I’ve been trying to get approved to sell L'Oréal Professionnel Paris, and I keep hitting the same wall — auto-rejection messages with no real explanation, even though my invoice fully complies with Amazon’s requirements.

Here’s what I’ve submitted:

Invoice for 36+ units per product (well above the 10-unit minimum)

Supplier is a UK-registered VAT company with full business info and matching invoice details

All line items include full product names, EANs, batch numbers, pricing, and country of origin

My business name and invoice address match the Amazon account exactly

Invoice is within 180 days

Still, every time I apply, I get a generic auto-message saying it doesn’t meet the criteria — with no specific reason given.

To support the application further, I’ve also gathered:

Tracking numbers for the order

Photos of the products showing barcodes, packaging, and labels

A bank statement screenshot confirming payment to the supplier

I understand the supplier may not be on Amazon’s internal list of “preferred” distributors, but this is a legitimate, VAT-registered UK wholesaler and the invoice follows every single requirement listed by Amazon.

All I’m asking for is a manual review by the Captive Team or Category Approvals Team — not another automated decision.

If any mods or experienced sellers can help escalate this properly, I’d massively appreciate the support.

Thanks in advance.

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So, the Customer Reviews page is being discontinued in favour of Voice Of The Customer.

I find VOTC useless. I have a couple of "Very Poor" listings because of Negative Customer Experience (NCX), but it doesn't give any useful feedback. Reviews usually (but not always) give you some information you can work with.

Unless I'm missing something, VOTC doesn't tell me anything about why the customer had a negative experience.

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Amazon seller fees
by Seller_PV4J6jJxA3nTD
Amazon replied

discussion.Hi I need some help please with the amazon seller feels. I have 2 products let's take the first one my core fees are showing as £5.51 with a net profit of £10.24 but im actually getting £9.15 why is this? Is it that VAT? I am not VAT registered in the UK and why do they not include that in the core fees its very misleading. The other product is similar core fees showing as £4.84 with a net proceed of £7.15 but what I'm actually getting is £6.03 so this difference of around £1 per item is not what I had expected as I look at the core fees. Thanks in advance

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Hello everyone,

I’ve been selling on Amazon for over 5 years as a side business. While things were stable in the past, I’ve seen a sharp decline in performance recently — with my overall sales dropping by 50% over the past two months.

I’ve invested in Sponsored Ads, keyword optimisation, A+ Content, and even consulted Amazon Seller Support, who confirmed my account is healthy with no violations or issues. Despite these efforts, my advertising spend is leading to consistent losses with very little return.

Two ASINs in particular — B08QH58SK8 and B08QH2KGL4 — used to be my best-performing, high-profit products. Now, I’ve had to reduce prices to near breakeven just to try and maintain some sales volume.

I’m urgently looking for actionable feedback or expert insights:

Could you kindly review these ASINs and suggest areas for improvement?

Are there realistic and cost-effective strategies that could help turn this around?

Any proven tactics for external traffic or listing enhancements?

would really appreciate any support or advice. Thank you in advance for your time and help.

Best regards,

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Hey everyone,

I’ve been trying to get ungated for L’Oréal Professionnel Paris and keep running into the same issue — auto-declines with no explanation, despite submitting a fully valid invoice.

I bought 36+ units of each product from PSM Vision Ltd, a UK-registered VAT company. The invoice includes:

My full company details (Horvath Distributions Ltd)

Invoice number, date, VAT info, EANs, and batch numbers

Over 10 units per item (required minimum met)

Still, Amazon keeps rejecting it with a generic message like “does not meet requirements.” I’ve even offered to submit:

Tracking numbers

Product photos with labels/barcodes

Bank statement showing payment

I’m not sure what else to do. I understand the supplier might not be on Amazon’s internal whitelist, but the invoice is legit and follows all Amazon guidelines.

Has anyone had success escalating something like this? Can a mod or Amazon rep help escalate this to the Captive or Category Approvals Team for a proper manual review?

Appreciate any tips or feedback 🙏

Thanks,

Adrian

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Bank & account verification
by Seller_EohERCxAk5Ynn
Amazon replied

Hi everybody,

All of sudden Seller Central has needed me to reverify my account details multiple times in the last month, this causes disruption to my sales (buy boxes lost, etc), my biggest issue is I can't seem to get my bank account verification completed anymore, it keeps saying the details don't match even though they do and the bank statement is recent, not a screenshot and my name clearly on it, etc.

I've even tried another bank account but seem to be having the same issue.

Is there someone in Amazon support who can explain why my account is needing to reverify often and what the issue is and how to resolve getting my bank verified again...

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2 replies
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£7000 + balance can't get payout on any of it
by Seller_RguKGMHvWFmo3

I know this is partly/mostly due to DD+7 but utterly riduculous that a Sole Trader is meant ot finance this cashflow gap

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Amazon charged me 0.20 GBP to amazon AE - what is this?

Upon googling, it looks like amazon UAE store - my deposit method isnt set up there, i assume it was an authentication payment of some kind?

My bank flagged it for fraud and they are asking me to clarify it

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Hi all, I need help on some help on how can i put item on here with unbranded item without getting any issue on amazon algorithm on brand or another issue.?

Need some help with this.

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