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📊 UK Sellers: What's Your Biggest Listing Challenge Right Now?
by Seller_xkwDczt8sPSmx
Amazon replied

Hello Sellers,

Whether you're managing a handful of products or thousands of SKUs, listing issues can quietly eat into your sales. We want to hear directly from you about what's causing the most friction.

Share Your Experience

  • Which listing issues are taking up most of your time right now — suppressed listings, catalogue conflicts, image rejections, or something else entirely?
  • Have you found a workaround or tool in Seller Central that's made managing listings easier?
  • If you could fix one thing about the listing process on Amazon.co.uk, what would it be?

Your responses help us understand where sellers need more support and better resources. Reply with your answers below — the more specific, the more useful for the community.

Helpful Resources

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Amazon Shipping Templates and Delivery Estimates on Product Detail Page
by Seller_p940Jehgj1NWn

Most of our listings are Seller Fulfilled with Evri Next Day or Royal Mail Tracked 24.

Our OTDR is over 98% with SSA enabled on shipping templates and automatic handling time enabled. In general 0 days of handling time.

Still Amazon shows +3 days padding on estimated delivery dates on our Product detail pages (PDP) of our ASINs.

Ideally we should be seeing delivery +1 day before cut-off time and delivery by +2 days after cut-off time.

Any idea what we are doing wrong and how we can fix this issue with delivery time padding on PDP?

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Purchase multiple labels in Buy Delivery for multiple box orders
by News_Amazon

Starting on 14 July 2026, you can purchase multiple labels for single quantity items through Buy Delivery. Each part or piece of your product listing will get its own label and tracking number. When you buy delivery, you’ll select the package count and see consolidated delivery rates.

We’ll create a unique shipment ID for each package, which means we can track your Valid Tracking Rate and on-time delivery rate for every package. This package-level tracking also helps us process A-to-z Guarantee and SAFE-T claims accurately.

Your customers will see individual tracking and delivery dates for each package in their order, giving them clear visibility into when each part will arrive.

For step-by-step instructions on buying delivery labels for multiple boxes, go to Dispatching products with multiple parts.

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Peak season 2026: Inventory dates, peak fees, deal cutoffs and promotions
by News_Amazon

This year, Prime Big Deal Days returns at the same time as last year to kick off the season, followed by Black Friday Week. To help you plan for your busiest season, key details on deals, fees and inventory are provided below, along with additional resources and best practices available in the Q4 peak readiness playbook.

Deal Submissions

The deal submission window is open from now until:

  • September 23 for Prime Big Deal Days
  • November 18 for Black Friday Week

We’re also bringing back the early submission discount. Submit your Prime Big Deal Days deals by August 5 and Black Friday Week deals by September 5 to save 30% on the upfront promotion fee.

Promotions Fees and Eligibility

Eligibility requirements for promotions are the same as Prime Day, with one update: Prime Exclusive Discounts now require a minimum product rating of 3.5. Fees for Best Deals, Lightning Deals and Prime Exclusive Discounts will be the same as Prime Day.

United Kingdom:

  • Upfront fee: £12 per promotion, plus
  • Variable fee: 0.75% of promotional sales (capped at £600)

Germany:

  • Upfront fee: €16 per promotion, plus
  • Variable fee: 0.75% of promotional sales (capped at €1,000)

France, Italy and Spain:

  • Upfront fee: €10 per promotion, plus
  • Variable fee: 0.5% of promotional sales (capped at €300)

For more information, go to Deals for events and Price Discounts and events.

Festive Peak Fulfilment Fees

The festive peak fulfilment fee will apply again for selected Fulfilment by Amazon (FBA) orders in the UK and Germany from October 15, 2026, to January 14, 2027.

The festive peak fee applies to the following:

  • UK: Small and standard parcels, large and extra-large envelopes fulfilled via local FBA and Remote Fulfilment from the EU to the UK. The fee will be an average of £0.12 per parcel item and £0.07 per large and extra-large envelope item.
  • Germany: Small and standard parcels fulfilled via local and Pan-EU FBA, the European Fulfilment Network and Remote Fulfilment from the UK to the EU, at an average of €0.27 per unit.

The festive peak fulfilment fee won’t apply to oversize, low-price FBA or items delivered to buyers in other EU countries. The 1.5% fuel and logistics-related surcharge will apply on top of festive peak fulfilment fees.

To help you prepare, you can preview the festive peak fulfilment fee now with real-time cost comparisons across fulfilment types in the Revenue Calculator and the FBA Fee Preview report.

To review the detailed fee rates, go to 2026 festive peak fulfilment fee.

Inbound Inventory Dates

To ensure Prime-badge eligibility for your products during this year’s events, make sure that your inventory arrives at our European facilities by the following dates:

  • September 9, 2026 (September 16 for UK): Prime Big Deal Days
  • October 21, 2026 (October 28 for UK): Black Friday Week

Capacity Planning

As we enter the year-end shopping season, our fulfilment centre teams will focus on receiving shipments in September and October, then shift to processing customer orders in November and December. This temporary shift ensures faster delivery speeds for customers and maximises your sales potential. During this time, inbound delivery window slots will be limited.

If you’re expecting higher year-end volume, you can also use Capacity Manager to bid for extra space in our fulfilment centres.

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FBM Delivery Promise Much Longer Than Shipping Settings
by Seller_dDQT2kcwiN7zV

@Seller_Udi0JNbTrsmUV @Seller_ZyGdB49sb7An4 @Seller_XUNeUuvrQDpgP @Seller_j9Bd91CW3ZVpr @Seller_YeWcEeTwlVO93 @Seller_l3eCP9f1PtJXC @Seller_lmwzklfLOK2Ob @Seller_DNQGSsdC7DccM @Seller_z3k8APxGfbQEK @Seller_TSXM2A5nxWSuH @Seller_fgtTzyHQfOM1x @Seller_XUNeUuvrQDpgP @Seller_VJ4XoAkjDpjPH @Seller_b91S9zQ2eKxLt @Seller_Rv3kmJHEUMGJH @Seller_gAhPNiLrkfTcr @Seller_WD80mtpYHjvBN

I'm hoping an Amazon moderator can help investigate this.

Our Amazon France FBM offers are currently displaying customer delivery promises of around 20 business days, despite our shipping settings being:

0-day handling time

2–3 business day transit time

Stock available for immediate dispatch

We've already checked that:

The affected SKUs are assigned to the correct shipping template.

The shipping template is configured correctly.

The default ship-from location is correct.

There are no order handling capacity limits.

This appears to be affecting all of our FBM offers rather than individual ASINs.

Could an Amazon moderator please investigate whether our delivery promises are being calculated correctly, or advise if this needs to be escalated to the Delivery Promise team?

Any help would be greatly appreciated.

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FBM orders still showing shipped, not delivered
by Seller_0u9kPrRfQfMVA

So, i've sent out a few orders now via FBM, by Royal Mail tracked 48 post.

Now, they're down as delivered on the Royal Mail site, photo proof there as well, and its been 5 days since my first one was delivered, but its still showing as shipped...

Am i missing something? is there a glitch?

Could do with a pointer if i need to do something else with them

Thanks in advance!

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SFP and DELIVERY ETA ISSUES clear issue
by Seller_GGJOfKg6aTRV0
Amazon replied

Hi,

I've seen a lot of posts about this recently, so I wanted to share where we are after opening multiple cases with Amazon and still receiving no meaningful response.

Our Standard Delivery shipping profile is set to 0-day handling, 7 days a week, with all orders shipped via a 24-hour courier. Despite this, customers are currently being shown an expected delivery of Friday. Today is Monday.

Based on our settings and our current account padding of 1.3 days, the latest estimated delivery should be Wednesday, not Friday. This is clearly incorrect and is costing us a significant number of sales. This issue only occurs when our courier is linked to our shipping profile using SSA.

We've also tested Amazon's new Delivery+ system, but the delivery estimate is exactly the same. My understanding was that Delivery+ was intended to improve delivery speeds, so this makes no sense.

With SFP, our Prime offers are finally showing next-day delivery again after weeks of incorrect estimates. However, non-Prime customers are being shown delivery dates of 21st-23rd, even though today is the 13th. That's up to a 10-day delivery estimate for orders that we actually dispatch using next-day delivery as standard.

Amazon, the delivery padding being applied here is clearly wrong. It's having a direct impact on sales. We've opened three cases and spent countless hours on the phone, yet we've still had no explanation or update.

Our operation runs 24 hours a day, 7 days a week. We physically cannot dispatch orders any faster than we already do.

Can someone from Amazon please investigate and provide an update?

One final point: if our SFP offers are correctly showing next-day delivery, why aren't our standard offers?

As a comparison, if we switch to a shipping profile that doesn't use an SSA-linked courier, our estimated delivery immediately changes to 2 days. That strongly suggests this is now a technical issue rather than a configuration issue on our side. I have also spoken with many contact within DPD, EVRI, Royal Mail, DHL and they currently all assure us that they are not running with any SSA Delay.

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Do not enroll into FBM+ if you are using mostly Royal Mail
by Seller_ZGDbrijQKBm71
Amazon replied

So, I got the "invitation" to enroll to FBM+ promising protection if dispatched on time and better fees. I use letter/large letter and RM 1st and RM tracked24 as optional premium shipping. What I expected? Access to tracked services (tracked24, tracked48) at a better price. What I got? Unrealistic delivery dates, promising next day delivery to everyone for free. Still not able to buy tracked service. I didn't want to let my customers down so had to purchase tracked24 on Click and drop out of my own pocket. When entering the tracking I always got the note: "Have to buy shipping through FBM+". That's crazy because there isn't a buyable delivery service to fulfil their promises. Maybe to some close places 1st class could potentially arrive next day, but realistically Royal Mail has been just terrible. Unfortunately due to my location/package size it's still pretty much the only viable option. So I "leave" FBM+ and now my premium shipping option doesn't show. It is checked and on the shipping setting. It's like I'm being punished for not doing the FBM+ thing that's overpromising. Even tracked 24...I normally put as second day, because I know the state of Royal Mail. Rader overdeliver and under promise than the other way around. Other than I also do FBA...but that's a whole other story how they take a week to check-in then put all the inventory to FC transfer, not part...all for a highly seasonal shipment. So just advising fellow sellers if you use Royal Mail letter size, don't bother...hope thye improve this, as the idea would be great.

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