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Seller_z3k8APxGfbQEK
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Hello Sellers!

We want to help you understand the requirements for submitting proper documentation when using trademarked content in your listings. Here's what you need to know:

What You Need & Why

If you're using another company's trademark in your listings (including product images, packaging, or detail pages), you'll need to provide either:

  • Proof of trademark ownership OR
  • A valid Letter of Authorization (LOA) from the trademark owner

Essential Components of a Valid LOA

Your documentation must include these 5 key terms:

1. Licensor (company granting the rights)

2. Licensee (company receiving the rights)

3. Grant (specific IP being licensed and scope)

4. Geographic scope (authorized territories)

5. Term (duration of authorization)

Acceptable Documentation Formats

✅ PDF documents

✅ Scanned PDF images

✅ Word documents (only for self-declarations by IP owners)

✅ Email screenshots (must be from trademark owner's company domain)

Required Elements

  • Company letterhead of the trademark owner
  • Complete agreement terms
  • Authorized signature/stamp
  • If emailed: Must come from trademark owner's official domain

Additional Note: If you don't have trademark registration in your selling region, include a declaration of IP ownership with your company stamp or authorized signature.

💡 Pro Tip: Review all documentation carefully before submission to ensure it meets these requirements. This will help avoid delays in the approval process.

Have questions? Drop them below! We're here to help.

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Seller_OXohU2IHicEMI
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hi my application has being rejected due to computer generated images however they are photos of my product which has my brand name permanently on and have being taken on my phone, i even took a photo holding the product in my hand to prove it is the actual product.

Case ID 11034124082

@Seller_PIHyltK09pbl3

@Seller_guPeMXBrBxqyU

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Seller_PeDrLyhlhsZMI
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Brand Registery rejections
by Seller_PeDrLyhlhsZMI
Amazon replied

Hi everyone,

I’m seeking advice on a persistent Brand Registry rejection issue for my UK-registered trademark: 2Go2PetCare (UK Trademark No: UK00004109839, filed as a design mark).

I’ve now had two rejections. The first was a few months ago, where Amazon support mentioned my website branding did not match the trademark (I was using “2Go2Global” at the time).

Since then, I have:

1- Registered a new brand website: 2Go2PetCare.com

2- Designed and produced physical packaging (box and shampoo bottles) with the trademarked logo permanently printed on them — not stickers or mock-ups

3- Taken clear, high-resolution product and packaging photos

4- Confirmed my Amazon seller account is active and healthy

I do not have a product listing yet, as this is a new product that is not currently available on Amazon. This may be why an ASIN wasn’t found during the review, but I’ve ensured that the brand is clearly and permanently displayed on the packaging.

Despite all of this, my new application was again instantly rejected with a generic message that listed reasons like policy violations, related account issues, or insufficient branding — none of which seem to apply in my case.

I’m more than happy to provide proof, and product images, and even do video verification if needed. I’ve reviewed all Amazon eligibility and enrollment guidelines and believe my application should now qualify.

Has anyone had a similar issue?

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Seller_cTMW3klxGb1Um
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Hi all,

I believe many might have faced a similar issue before so need the community help on this.

I have a branded product from "Brand A" which I want to sell on Amazon. But that product for some reason is registered under a brand "B".

When I entered the UPC code of the product the amazon catalogue matches it with the ASIN xxxxxxx which is registered under the brand B even though product is belong to brand A.

I bought the product from a very well known and authorised wholesaler in UK, but even after providing the invoice etc Amazon has completely failed to resolve the issue.

The case I opened is : 11037000002.

All I get from the amazon is the following response:

Thank you for your application to sell Brand B (which is wrong) products.

We have reviewed the documentation you provided and determined that it does not meet our requirements for the following reasons:

File name: invoice from supplier

-- We were not able to match the product on your invoice with what you are applying to sell. You must provide an invoice with a model number, product name or UPC that reflects brand B products.

Can someone guide on this how can I resolve this issue please?

Amazon support is utterly pathetic and non serious in resolving the issues.

Thanks in advance.

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Seller_EJg5Gd0DfTvTL
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Hi Amazon Team and Seller Community,

I’m reaching out here in hopes that someone from Amazon Brand Registry can take a fresh look at my case.

My access to the “Report a Violation” tool in Brand Registry was revoked after I submitted an IP complaint (Complaint ID: 10737148902) which I later realized was filed in error. I retracted the complaint from my side as soon as I became aware of the mistake. Despite this, the report still shows as “under review,” and eventually, my access was removed.

I submitted an appeal under Case ID: 10995832052, where I explained the situation and outlined the preventive steps I’ve taken to avoid this happening again — including reviewing Amazon’s IP policy thoroughly and implementing a stricter internal validation process.

Unfortunately, my appeal was rejected.

I understand Amazon’s need to maintain integrity in IP enforcement tools, but I genuinely rely on this tool to protect my registered brand and prevent hijackers from damaging my listings. I’m not trying to misuse the system, and I respectfully ask for another opportunity to prove that I can use this tool responsibly and in line with Amazon’s policies.

If anyone from the Amazon team can escalate this or offer any guidance, I’d deeply appreciate it.

@Seller_j9Bd91CW3ZVpr

@Seller_Huz6FT08OxHAR

@Seller_XUNeUuvrQDpgP

@Seller_mIRnuhdx7l5sN

@Seller_z3k8APxGfbQEK

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Seller_rGO1a5xHUksrt
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Amazon vine review has been removed
by Seller_rGO1a5xHUksrt

Hello!

Last month, I wanted to add a new variant. Maybe due to operational reasons, a new link was created. Later, after merging, it was placed under the same link. The Amazon vine review originally existed, but on April 9th, I found that my vine review was gone. This review came from a Vine user. This comment is legal. Please help me. This is unfair!

My case id is ID 11038820572

Has anyone else encountered this problem? What measures can I take to solve this problem?

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Seller_0DNJl5wIw2BwX
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We have a brand registered with Amazon Brand Registry - but every time we try to link the Brand we have registered to our selling account on Amazon, we keep getting this message - "We are unable to proceed with the request due to account eligibility reasons" We have opened multiple help cases with Amazon Brand Registry support but despite going back and forth multiple times nobody can give us any information on how we resolve it and the reply from Amazon brand support is just the same generic reply every time. Our account health is good in all Amazon countries we sell in. Can anybody advise how we solve this issue?

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Seller_71wdi9vPAEP03
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Hi everyone,

I’m reaching out to see if anyone else has experienced something similar — I’m dealing with a recurring IP infringement issue where an unauthorized seller (Amazon itself) keeps listing on my branded ASIN, despite us being the sole manufacturer and rights owner.

We’ve filed multiple IP complaints through Brand Registry, and each time Amazon accepts the complaint and removes themselves from the listing. However, after a short time, they relist again without our authorization. This has happened around 8–10 times now, creating a frustrating and damaging cycle for our brand.

We have never sold inventory to Amazon or authorized them to sell our product in any capacity.

Has anyone successfully dealt with this kind of situation? Is there a way to prevent Amazon from auto-relisting or permanently block unauthorized selling by Amazon itself?

Appreciate any insights or suggestions.

Thanks in advance.

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Seller_bzRkeDMMsE3Is
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Has anyone else noticed the brand names on their listings changing over the last 2 weeks? It started off with a couple of listings being rebranded Erkic, then yesterday it was 76 of my listiings rebranded Erkic, several rebranded GONDMAX and today some of the listings that had been rebranded Erkic had changed to PIROIT overnight. I am the only seller on the listings, so no one else is selling the items. The only common denominator is all the listings have positive feedback on them and I have several thousand listings with no feedback whatsoever, so that is not a coincidence. When I click on the 3 new brand names Erkic, Gondmax and Piroit, they are a collection of listings from hundreds of different sellers from alcohol to t-shirts and everything in between. Have I missed something that everyone else knew about or is it just the bots experimenting? It wouldn't make much difference if it wasn't for the fact I can no longer edit some of my own listings despite being the manufacturer and the only seller? Is anyone else noticing their brand names changing?

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Seller_00OkCKT2XKVdH
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Hi, i recently started the process of brand registry. I am currently on my fourth application (Case id: 10958201082), which has been rejected due to images being computer generated or altered. However, all my images are taken by phone and unaltered.

" I understand that you have contacted us regarding approval of your Brand Application KAF DESIGNS. I would like to help you in this situation.

We are unable to approve your application at this time due to the following reason(s):

The documents provided are not acceptable for Brand Registry. The images should not be computer generated and must be of the physical product that you intend to sell on Amazon. We ask that you submit at least one image of your product or product packaging as part of the application. The submitted pictures will be used solely for the purpose of reviewing your application, and customers will not have access to them.

You can use your phone’s camera to capture clear pictures of your product or its packaging. Note that Amazon does not consider a mock-up or digitally altered image of the product or product packaging (e.g. the brand name or logo digitally edited onto the product or packaging using photo manipulation software) as valid proof of intellectual property ownership. Therefore, any product image provided during Brand Registry enrolment must be an unaltered, genuine image of the product or its packaging. If an application is submitted with a mock-up or digitally altered image, the brand may be subjected to additional scrutiny during enrolment, and in some cases removal from the programme.

Before uploading your image, ensure that it is not blurry and clearly displays your brand’s name. The brand name on the product must be easily readable and match the exact trademark name on your application. "

I have tried emailing the images from my phone to my computer and sharing images through onedrive to avoid any alteration to the images' metadata. I have also avoided compressing the images. However, even after all these steps i get the same response from Amazon brand registry.

The previous 3 rejected case IDs are listed below:

10901290472

10878150332

10836082062

The recent 5 pictures i have used for the application have been attached below. I hope these pictures can be used to help guide me on what changes i need to make. The images are taken from my phone, some of which show me holding my product.

I understand that I need to reapply for brand approval, but I would greatly appriciate guidance on what changes I should make when uploading product images to ensure approval.

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Seller_ndlhOcyDTc5kd
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Call request
by Seller_ndlhOcyDTc5kd

Hi there could I please request a call from the brand registry team please as I seem to be getting nowhere with the issues I have, thank you

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