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📢[CLOSED] Ask Amazon - GET ANSWERS on Brand Registry Enrollment
by Seller_z3k8APxGfbQEK
Amazon replied

Welcome to our Ask Amazon Q&A with the Brand Registry team, focusing on your questions about the Brand Registry Enrollment Process.

_____________________________________________________

⚡️ What You Need to Know:


The Brand Registry team will answer all your questions posted in this event thread on May 27th from 8 am - 4 pm.

_____________________________________________________

💡 Submit questions below!


Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

We're hosting Ask Amazon events across multiple stores. In addition to this UK event, sessions will also be held in the following countries:

France

Germany

Italy

Spain

Japan

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

1 vote
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🌟 What’s Your Biggest Win This Month? Share & Inspire!
by Seller_z3k8APxGfbQEK
Amazon replied

Hello Sellers! Happy Friday 😀

Whether you've just launched your first product, hit a new sales milestone, or finally mastered A+ Content, we want to hear about it! Sharing your wins—big or small—not only motivates others but also helps us all learn and grow together.

Here's how to join in:

✔ Drop a comment with your recent win (or wins!)

✔ Share what made it possible - did you try a new strategy, tool or approach?

✔ Feel free to ask questions or cheer on your fellow sellers!

Let's fill this thread with inspiration and actionable tips. Who knows? Your story might be exactly what someone else needs to hear today!

Looking forward to reading about your successes.

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🤔TradeBridge: Your Questions Answered - Amazon UK's New Funding Solution
by Seller_z3k8APxGfbQEK
Amazon replied

Hello Sellers,

Three months ago, we announced New term financing option available for eligible UK sellers. We have noticed several questions about Amazon's new financing partner, TradeBridge, and wanted to create a comprehensive guide addressing the most common queries. As an Amazon-vetted finance partner for UK sellers, TradeBridge offers funding solutions of up to £5,000,000 with flexible terms and competitive rates.

In this post, we will cover:

✅ Who TradeBridge is and their credentials

✅ How their financing compares to previous Amazon Term Loans

✅ Key features and benefits

✅ Eligibility requirements and application process

We have organized the information in a Q&A format to make it easier to navigate. If you have additional questions after reading, please feel free to ask them in the comments below.

💡 Let's dive into the details...

Q1: Who is TradeBridge and why should I trust them?

TradeBridge is one of two finance partners, selected by Amazon to offer funding to UK sellers. They have over 10 years of Small and Medium-sized Enterprises (SME) funding experience. TradeBridge has been thoroughly vetted by Amazon and is trusted to provide financing solutions specifically designed for marketplace sellers. More information about them can be found at TradeBridge’s Website.

Q2: How does TradeBridge financing compare to the discontinued Term Loans underwritten by Amazon?

To qualify for TradeBridge financing, Amazon UK sellers must first meet specific eligibility requirements and receive an invitation to apply. Through TradeBridge's program, sellers can access financing by selling their future receivables, with convenient repayment through fixed monthly installments. This financing solution offers more generous funding amounts and flexibility compared to Amazon's discontinued Term Loans program.

Features of TradeBridge financing include:

  • Funding amounts: Up to £5,000,000
  • Term Length: 3-18 months
  • APR range: 9.99% - 24.99%
  • Fixed monthly repayments via direct debit
  • No personal or business credit score impact
  • Estimated approvals within 2-hours
  • No collateral requirements, no personal guarantees
  • Transparent rates
  • Choice of funding date
  • Flexible first repayment date (up to 45 days) after cash disbursement
  • Option for scheduled payment holiday
  • No early repayment penalties
  • Late payment penalties apply for unscheduled missed payments

Q3: What are the eligibility requirements to obtain an invitation and approval?

Amazon uses an automated eligibility model to evaluate sellers who are in good standing. This evaluation considers multiple business performance metrics, including sales growth, order defect rate, customer feedback ratings, shipping performance, and various other proprietary indicators. Sellers interested in checking whether they've received a financing invitation, can find this information on Seller Central either in the 'Recommendations' section on the home page or under the Growth > Lending tab. Once the application has been submitted, TradeBridge begins a comprehensive underwriting process. This includes a whole business track review, Know-Your-Customer (KYC) verification, and anti-money laundering screenings. Drawing on their 10 years of industry experience, TradeBridge operates responsibly using advanced financial processes to ensure approved offers are made only to clients who can comfortably manage repayments while focusing on the growth of their business.

For more information regarding the Lending Program please visit the Amazon Lending help page.

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📣 Discover the 'About Amazon UK' Portal: A Valuable Resource for Sellers
by Seller_mIRnuhdx7l5sN

Hi everyone,

Just wanted to share a link that some of you might find useful: About Amazon UK

It’s Amazon’s official UK site where they post updates on what the company is working on. Things like sustainability efforts, delivery innovations, support for small businesses, and community projects.

Here are a few reasons to check it out:

  • Stay updated: They post stories about how Amazon is changing and growing in the UK, which can help you understand the bigger picture.
  • See behind the scenes: Learn about how Amazon operates, what they’re doing around the environment, and how they support small businesses like yours.
  • Great for storytelling: If you're building a brand and talking to customers, knowing what Amazon stands for can help shape how you present yourself too.

Have a look and let us know what you think. And if you find it useful, please give this post an upvote! 👍

Have a great Friday ahead!

Ezra

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Best Packaging Practices for Direct-to-Customer Shipping
by Seller_mIRnuhdx7l5sN
Amazon replied

Hello Amazon sellers!

I wanted to share some essential packaging best practices for Direct-to-Customer Shipping that I've observed consistently leading to success across our seller community. Proper packaging is absolutely essential for protecting your goods and ensuring customer satisfaction.

Here are some proven packaging tips:

  • Always use new, clean and undamaged packaging materials
  • Ensure items are properly secured and don't jostle about inside the package
  • Provide proper cushioning/support on all sides, with at least two inches of space between fragile items and the box exterior
  • All products must be fully protected - no items covered only with stretch wrap or poly bags
  • Seal all seams with 3-inch packaging tape or water-activated tape (must cause fibre tear when removed)
  • Implement corner boards to prevent banding/strap damage

From reviewing numerous seller discussions, I've noticed it's particularly important to use boxes that maintain their shape during transit and aren't compromised by moisture.

Please indicate if you find this content helpful with a vote (👍 or 👎) or by sharing your experience in the comments.

Cheers! Ezra

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[CLOSED] Get answers about Transparency at an Ask Amazon event today, March 19th!
by Seller_Huz6FT08OxHAR
Amazon replied

Hi Sellers,

Welcome to our Ask Amazon Q&A focusing on your questions about Transparency! This thread will be open today, March 19th, from 9 am to 5 p.m.

What is Transparency?

The Transparency program helps brands stop inaccurate and counterfeit products, improve customer engagement, and gain valuable insights into their supply chain. With Transparency, you can:

  • Verify product authenticity: Use unique codes to ensure that only authentic, accurate items are shipped to customers. Whether they’re fulfilled by Amazon or shipped directly by a seller, your products can’t be sold in the Amazon store without this Transparency protection.
  • Engage with customers: Connect with customers’ post-purchase. Both the Amazon Shopping and Transparency apps allow customers to scan codes to confirm authenticity and access promotions, videos, posts, or other content about their item.
  • Optimize your supply chain: Get additional insights on your units at the batch or lot level, helping you identify supply chain issues, diagnose root causes, and implement solutions with minimal disruption to your business.

For more information, please go to the Transparency program page.

If you are already enrolled, or thinking of enrolling in Transparency, we would like to hear from you!

Please include any questions you have regarding Transparency in this Ask Amazon event thread. Our partner team will be reviewing the questions that come in throughout the day and we’ll do our best to respond as soon as possible.

Thank you for joining our Ask Amazon!

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🚨[CLOSED] ASK AMAZON – Get answers about Brand Registry Image Guidelines
by Seller_z3k8APxGfbQEK
Amazon replied

Welcome to our Ask Amazon Q&A with the Brand Registry partner team, focusing on your questions about Brand Registry Product Image Guidelines!

_____________________________________________________

⚡️ What You Need to Know:

The Brand Registry partner team will answer all your questions posted in this event thread on April 15th from 8 am - 4 pm.

_____________________________________________________

🔍 Key Details:

The Brand Registry partner team has been listening to feedback from our sellers and understand that the image guidelines for Brand Registry applications can be challenging to navigate. Because of this, they will update the Brand Registry Application Guide, a step-by-step guideline that details the enrollment process through self-service registration, to include a new section on product image guidelines.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event. For this specific event, here’s a list of sample questions you can ask the Brand Registry team:

  • How many photos do have to submit during the Brand Registry application process?
  • I don’t have the product yet with my brand name, could I use a computer generated image for the application?

Given the global nature of these guidelines, we're hosting Ask Amazon events across multiple regions. In addition to this UK event, sessions will also be held in the following countries:

Please note that this event thread is specifically for the UK Forums.

___________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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🤔 Forum Veterans: How to make new members' posts more visible?
by Seller_XUNeUuvrQDpgP
Amazon replied

Hello sellers!

We have noticed that many new sellers on the forum post questions that remain unanswered.

Your experience could make a difference for those who are taking their first steps here on the forum.

What would you recommend to new members to make their posts more effective and get more responses?

  • How to better structure questions?
  • What information to include?
  • Other practical suggestions?

Looking forward to your valuable insight.

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[Something Different Today] Let's Talk About Our Furry Support Team! 🐱🐶
by Seller_mIRnuhdx7l5sN

Hello sellers!

While browsing through our community, I couldn't help but notice the adorable pet profile pictures some of you have. It made me realize how these faithful companions help us get through our busy days. I've spotted some wonderful fur-friends in our community:

  • A majestic ginger kitty radiating calm wisdom @Seller_K8edOfPu9HEmN
  • A playful black and white cat striking a perfect pose @Seller_nRhZxElkqUPAM
  • A happy gentle giant with the most joyful expression @Seller_HFHgeklg7QWlB
  • An adorable fluffy pup with the sweetest smile @Seller_4jeZD40ha7u4o

These four-legged friends are often our silent support system - greeting us after long hours of work, waiting patiently and offering unconditional support during challenging days.

🌟 Would you like to share your pet stories?

  • What's your pet's name?
  • How do they "help" you with your Amazon business?

Let's take a moment to appreciate these wonderful companions who make our seller journey a bit brighter! 🐾

9 votes
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Preparing Your Amazon Business for the Easter Holiday April 20, 2025 🐣📦
by Seller_z3k8APxGfbQEK

With Easter just around the corner, now is the time to ensure your business is ready for the holiday rush! Whether you sell seasonal products or everyday essentials, a little preparation can help you maximize sales and avoid last-minute headaches.

💡 Stock & Inventory: Check your inventory levels, especially for seasonal items like Easter gifts, decorations, and chocolates. Make sure your FBA stock is sent in early to avoid delays.

💡 Pricing & Promotions: Consider running Easter discounts or lightning deals to attract shoppers looking for gifts and special treats.

💡 Optimized Listings: Update your product titles, descriptions, and images with Easter-related keywords to improve search visibility.

💡 Shipping & Fulfillment: If you’re fulfilling orders yourself, double-check shipping times and communicate any delays to customers in advance.

💡 Customer Engagement: Use social media, email marketing, or even Amazon Posts to highlight Easter-themed products and special offers.

💡 Pro Tip: 🐣 Easter Sunday 2025 (April 20, 2025) has been officially added to the holiday list in shipping settings.

How are you preparing your Amazon business for Easter? Share your tips and strategies below! 🐰

1 vote
6 votes
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9 replies
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