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Update to seller feedback experience: Introducing star-only ratings [updated August 1, 2025]
Note: This article was updated on August 1, 2025, for clarity
On August 4, we’ll launch a simplified experience for customers to provide feedback on you as a seller. Customers can now provide star-only ratings without written feedback— in addition to the option to provide written feedback if they choose. Our preliminary tests show that this simpler process helps sellers collect more ratings faster. We also found in our tests that many of these star-only ratings come from customers who have had positive order experiences but previously did not provide written feedback, which in turn may lead to an increase in the average seller ratings for many selling partners.
Customers will be required to select a reason before they can submit any rating below four stars. We’ll review this reason to ensure it meets the seller feedback eligibility criteria. For example, if a customer leaves a low rating because they are dissatisfied with a product, we'll automatically omit it because it is not relevant to your performance as a seller.
We’ve also implemented solutions that allow us to automatically detect and remove abusive feedback, without any action required from you. If you believe a rating (with or without feedback) is abusive, you can request additional review through Report a violation.
To learn more, go to Monitor feedback and performance.
You can now offer customers flexible, interest-free payment options through the Flexible Customer Financing programme.
This programme lets customers split payments for eligible purchases over multiple months with no additional fees and can help you sell more of your higher-priced inventory. You’re only charged the rate card fee when a customer selects an instalment option and that order ships.
When you use the Flexible Customer Financing programme, you’ll get the following benefits:
- You could see a 30% increase in sales on average for enrolled products, per our internal data reports
- Receive full payment immediately, even when customers pay in instalments
- Ability to choose which of your products can be paid for in instalments
- A dedicated Flexible Customer Financing Reports and Insights dashboard to track performance
To enrol in the programme, go to the side bar menu in Seller Central, go to Pricing, and select Enable no-fees instalments, then select Enrol in Flexible Customer Financing.
For more information, go to Flexible Customer Financing.
You can now access lower Fulfilment by Amazon (FBA) costs with fee discounts when you follow our new Amazon recommended packing method for small parcel deliveries.
When you create a new inbound shipment in the Send to Amazon workflow, you'll now see an Amazon recommended packing method option in Step 1b.
When you follow our recommendations to pack certain products together, we'll suggest "pack groups" which are optimised SKU groupings that help distribute your products more efficiently.
Once we receive all the boxes for your inbound shipment, we'll verify that the inventory is packed according to the Amazon recommended pack groups. Within 30 days after successful validation, we'll automatically apply an FBA fulfilment fee discount up to the maximum fee for your future FBA orders.
This new recommended packing method is optional, and you can view the discount amount before you decide if this method is right for you.
To learn more, go to Amazon recommended packing method.
We’ve introduced Potential Sales Lift insights by product category, such as handmade and beauty, for our shoppable videos.
Potential Sales Lift shows how much your sales can increase when you take recommended actions, such as the creation of shoppable videos that help customers understand products before they buy.
Take the following steps to explore Potential Sales Lift for your product categories:
- Go to Upload and manage videos.
- Navigate to the banner at the top of the page and select View the sales lift metric specific to your category here.
For more information, go to Potential Sales Lift.
EPR Pay on Behalf policy update for UK, Spain and France
We're updating our Extended Producer Responsibility (EPR) Pay on Behalf service policy for the UK, Spain and France.
Here's what's changing on 27 August 2025:
- One simple policy: We’ll combine separate policies for each country so that you can find relevant policy information in one place.
- EPR fee reserves: We may hold EPR eco-contribution and service fees in reserve to ensure that we can make timely payments to environmental organisations.
- Flexible charging: We may charge additional EPR eco-contribution and service fees at times that may differ from the applicable reporting cycle, including additional charges due to regulatory recalculations.
- Required data sharing: We may share legally required product and sales data with environmental organisations to ensure your compliance with EPR regulations.
To read the updated policy, go to EPR Pay on Behalf Service Policy for Third-Party Sellers.
For information about EPR requirements, our Pay on Behalf service, eco-contribution and service fees, as well as programme benefits, enrolment and deadlines, go to EPR Pay on Behalf.
We’ve introduced an improved SAFE-T claims process that will help you file claims more efficiently and track reimbursements better.
You can now create SAFE-T claims at the ASIN level instead of the order level for more precise filings. In addition, we’ve added new claim reason codes to reduce the need for written descriptions.
You can also view a comprehensive claims overview to provide you with visibility into all of your SAFE-T claims in one place.
To download the report, go to Orders in the sidebar menu of Seller Central, then select Manage SAFE-T claims, then select Download SAFE-T report.
For more information on eligibility, restrictions and how to file, go to the following:
Ensure compliance documentation comes from compliant
Starting on July 13, we’ll only accept product compliance test results from compliant labs that meet our safety standards. This change will ensure that all test results are accurate and help keep customers safe.
We’ve compiled a list of labs that don’t meet our safety standards. We recommend that you check the list before you request test results or submit product documentation.
The list of unapproved labs will be updated periodically based on our findings. If you submit a compliance document issued by a laboratory on this list, it will be rejected during our document review process.
For more information, go to Suspended validation labs.
For a list of approved labs, go to the Service Provider Network.
We’re excited to reveal the speaker lineup for Amazon Accelerate 2025, our sixth annual seller conference taking place September 16–18 in Seattle. This announcement comes as the early bird registration period, where you can save $100, enters its final weeks.
This year’s conference features a roster of Amazon innovators and leadership who champion for seller success. Join us live as they share insights about upcoming innovations and strategic priorities that will shape the future of selling in the Amazon store.
The full speaker lineup includes:
- Dharmesh Mehta, VP, Worldwide Selling Partner Services
- Mary Beth Westmoreland, VP, Selling Partner Experience
- Joyce Rallanka, Director, North American Seller Success
- Avinash Ravi, Director, Selling Partner Growth
- Katie Scott, Director, Selling Partner Communities
The conference will feature general sessions with exclusive announcements, breakout sessions across various topics, and networking opportunities with Amazon leaders and fellow sellers.
Sellers interested in attending can save $100 by registering during the early bird period, which ends soon.
Understanding policy can help your Account Health Rating
A good Account Health Rating can help ensure the long-term success of your business. We’d like to spotlight the following policies with best practices to help you maintain your Account Health Rating:
- The Amazon Anti-Counterfeiting Policy ensures product authenticity and protects our customers’ shopping experience. To comply with the policy, we recommend that you maintain detailed documentation of your inventory sources, including invoices and supplier relationships. This will help ensure that you can provide evidence of a valid supply chain and prevent violations that may impact your Account Health Rating.
- The Customer Product Review Policy protects the authenticity of customer reviews and their sentiment about your products. Well-intentioned actions such as offering refunds or incentives for reviews, using third-party review services or asking customers to modify negative feedback may be considered in violation of the policy and can impact your Account Health Rating.
To see your Account Health Rating, go to Account Health.
Join us at Amazon Accelerate 2025, September 16–18 in Seattle, and sit down with Amazon experts who are ready to help you at Seller Café.
Seller Café is your chance to connect with Amazon subject matter experts one-on-one and receive in-depth, personalised guidance to accelerate your business growth.
Seller Café spots are limited, so register now to be among the first to be notified when appointments open in August.
“Seller Café one-on-one appointments are extremely helpful for those issues that we have struggled with for a long time. The specialist assigned was great!” – 2024 attendee
With Seller Café you’ll get the following:
- Focused one-on-one, 40-minute, in-person appointments with Amazon experts
- Access to on-demand solutions with a 20-minute walk-up virtual chat session
- Customised solutions for your unique business needs
- Opportunities to connect with experts across various programme tracks and support categories
- Tailored advice for using Amazon tools and services
- Troubleshooting assistance
Register now as seats are limited, plus save $100 per ticket for a limited time.
If you plan to attend with your team or partners, you can buy three tickets and get one free when you register together.
These discounts apply at checkout automatically.
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