Browse discussions
Sort by
Filters
Browse discussions
Help boost sales with A+ Content
Available to registered brand owners, A+ Content helps you share your brand’s story, encourage repeat purchases and potentially increase sales by as much as 8% for Basic A+ Content, and 20% for Premium A+ Content. How? By helping you create rich content that showcases your brand and educates customers about your products’ features.
A+ Content helps your brand and products stand out from the competition and connect with your customers, by allowing you to:
- Share your unique brand story using the Brand Story Feature.
- Build brand awareness and tell your product story with rich images, text, videos, Q&A, feature hotspot and comparison modules.
- Create enhanced product descriptions to highlight product-level features.
- Reduce customer returns and negative feedback by proactively answering their questions.
- Encourage repeat purchase behaviour by helping customers explore your other products and build trust with your brand.
The A+ Content Manager makes it easy to set up and manage your content with preformatted module layouts, data-driven content recommendations, and content duplication to add languages and product variations.
To get started, go to the A+ Content Manager in Seller Central.
For more information, go to the Complete Guide to A+ Content for Brand Owners.
Note: Guide is in English only
From March 24, 2025, until June 22, 2025, we’ll automatically reimburse the €0.5 or £0.45 per-redemption voucher fee on new Fulfilment by Amazon (FBA) selection in Germany, France and the UK.
This promotion applies to Fulfilment by Amazon offers on products that first became buyable in the past 90 days. For example, if you want to run a voucher that starts on April 1, 2025, the product must have been made buyable on or after January 1, 2025. We’ll disburse the reimbursements to your Seller Central account at the end of April, May and June.
Vouchers can help you build early sales momentum on newly launched products through increased discoverability and sales conversion. New products are exempt from the requirement that a product must have a sales history to run a voucher.
To create a coupon, go to Advertising and select Vouchers .
For more information about how to create a voucher, including eligibility requirements, go to Create a voucher.
We’re updating the way we calculate Fulfilment by Amazon (FBA) fulfilment fees for clothing, accessories, backpacks and handbags, which will reduce parcel fees for the majority of these items.
Starting May 15, 2025, we’ll calculate FBA fulfilment fees for items in these categories based on the parcel size tier and unit weight only (rather than the greater of unit weight or dimensional weight).
Starting May 15, 2025:
- We will introduce seven new parcel size tiers for items in the "Clothing and Accessories" and "Backpacks and Handbags" categories.
- We will exempt backpacks and handbags from the returns processing fee for products with a high-return rate. Any returns processing fee applied to backpacks and handbags sold after the fee was introduced on February 1, 2025, will be waived or reimbursed (no action is required).
These fulfilment fee updates will apply to local and Pan-European FBA, the European Fulfilment Network, Remote Fulfilment between the UK and the EU, and the Ships in Product Packaging program in our UK, Germany, France, Italy and Spain stores. There is no change to Low-Price FBA fees or fees for oversize items.
For a detailed summary of the changes, go to 2025 FBA fulfilment fee changes.
If you sell in the UK or Germany, you can now identify products to potentially list in international stores with the new Global demand for your products feature in the Marketplace Product Guidance tool.
Marketplace Product Guidance helps you to make informed decisions to expand your selection both in existing and new stores. Previously, the Marketplace Product Guidance tool only provided tailored selection recommendations via the Category insight feature.
With the new feature, you get a personalised list of products from your existing catalogue that have demand in other international stores to help you identify which products to select.
You can also explore key data like the sales forecast for your products in other stores, your category trends and performance of similar ASINs in other stores.
You’ll now get recommendations for the following stores:
- From the UK: US, France, Italy, Spain and Germany
- From Germany: US, France, Italy, Spain and the UK
To access the feature, go to Growth, select Marketplace product guidance, and then select Global demand for your products.
For more information, go to Marketplace product guidance.
Clarification of Amazon Vine review policy
We’re providing clarification on key Amazon Vine policies about review aggregation and review limits.
We aggregate reviews at the parent ASIN level, not the product variation level. We recommend that you enrol all related product variations together, plan your ASIN mergers strategically and consider review limits if you decide to merge products after they have received Vine reviews.
Each store has the same limits on the number of Vine reviews that can be retained, based on the following enrolment tiers:
- Top tier: Enrol 11 to 30 units to retain up to 30 Vine reviews.
- Middle tier: Enrol 3 to 10 units to retain up to 10 Vine reviews.
- Free tier: Enrol 1 to 2 units to retain up to two Vine reviews.
When you merge two or more separate parent ASINs under a new parent ASIN, only the maximum number of reviews for your highest enrolment tier will be retained. For example, if you merge two products that are enrolled in the top tier with 30 reviews each, your new parent ASIN will only retain the 30 highest-quality reviews.
For more information, go to Track your Vine reviews.
Effective as of May 15, 2025, we’re updating UK Multi-Channel Fulfilment (MCF) fees. These updates include rate changes for certain size bands and a consolidation of our oversize bands.
Key updates to Multi-Channel Fulfilment fees and size tiers are as follows:
- We’ll introduce a new Light Envelope category with weight starting from 20 g. Envelope rates will be reduced by an average of 2.7%, and multi-unit orders in the Extra Large Envelope 960 g band will be reduced by up to 12% .
- We’ll maintain current rates for small parcel and standard parcel shipments and reduce rates on the small parcels’ 3.9-kg size band.
- We’ll consolidate our oversize pricing structure from the current 27 size bands to 12 bands. This new structure will have a base rate and incremental per-kilogram charge with an average increase of 2.8% for oversize items.
As always, we remain committed to helping you provide your customers with fast and reliable fulfilment for all of your sales channels.
For all of the details on these changes, go to Multi-Channel Fulfilment 2025 fee updates.
We recently released our Brand Protection report, which demonstrates our efforts to stop bad actors and protect your business from counterfeit products through industry-leading technology and strategic partnerships.
In 2024, we invested more than a billion dollars and employed thousands of people – including machine learning scientists, software developers and expert investigators – to help protect customers, brands, selling partners and our store from counterfeit, fraud and other forms of abuse.
The report outlines the progress we’ve made, including the following highlights:
- In 2024, we identified, seized and appropriately disposed of more than 15 million counterfeit products worldwide, preventing them from harming customers or being resold elsewhere in the retail supply chain.
- Since its launch in 2020, Amazon’s Counterfeit Crimes Unit has pursued more than 24,000 bad actors through litigation and criminal referrals to law enforcement.
- Through our continued investment in AI, our improved proactive controls blocked more than 99 per cent of suspected infringing listings before the brand owners had to find and report them.
- Since 2020, while the number of products available for sale in our store has continued to grow, we have seen around a 35-per cent decrease in the total valid notices of infringement submitted by brands.
- More than 2.5 billion product units have been verified as genuine through our Transparency programme, which has enrolled 88,000 brands worldwide, including Fortune 500 companies, global brands, start-ups and small businesses.
We remain committed to continued advancements, and we will not rest until we drive counterfeits to zero.
For more detailed updates on our strategic areas of focus and the progress we’ve made, go to the Brand Protection report.
To report abusive customers or sellers, go to Report abuse.
Through Amazon’s podcast, This Is Small Business , producer Andrea Marquez gets what she calls, “a front-row seat in a masterclass on entrepreneurship.” In each episode, she meets with small business owners from across the US to discuss pivotal moments they've experienced. Each episode focuses on challenges these business owners have faced, and what they’ve learned as they’ve scaled their businesses.
Below, Marquez shares, in her own words, some key insights and actionable lessons from the most downloaded episodes of 2024:
- Your email list is gold. Jenna Kutcher, Author, Podcaster and Digital Marketing Guru, didn’t just remind me that email marketing isn’t dead, she convinced me it’s the most valuable tool. Your email list is your direct hotline to your customers. Unlike social media, you own it, and no algorithm can take it away. Give people a reason to join your list, such as a freebie, a discount, or something else that they can’t resist. Then, don’t ghost them. Keep showing up in their inbox with helpful, fun, or inspiring content.
- Not all money is good money. Iman Cotton, Business Loan Officer with CDC Small Business Finance, dropped this insight: Loans can help, but only if you know what you’re signing up for. If it sounds too good to be true, it probably is. Always ask yourself, “Will this loan help my business grow, or am I just trying to put out a fire?” If it’s the latter, rethink it.
- Networking isn’t about hoarding business cards. Robbie Samuels, Author, Business Coach, Biz Book Publishing Hub Founder & Podcast Host, reminded me that networking is about people, not numbers. It’s not about having the most connections; it’s about having meaningful ones. Follow up. Yes, I’m calling myself out here. Send a quick email or share a resource. No, it’s not weird. It’s thoughtful.
- Preparation is everything. Jay Clouse, Founder of Creator Science, stressed the power of pre-launch preparation. The little things, such as building a buzz and knowing your audience, matter so much. Start talking about your launch early. Use teasers, sneak peeks, or a waitlist to make people feel like they need what you’re about to offer.
- Marketing isn’t magic; it’s strategy. Liz Downing and Elena Fahrländer from Danish Endurance made one thing clear: Marketing doesn’t have to be flashy to work; it has to be authentic. Think about the story that your brand tells, and make sure it’s consistent across all of your platforms. Focus less on selling and more on connecting.
To listen to all the episodes of This Is Small Business podcast, go to Amazon Music, Spotify, or Apple Podcasts.
Share your feedback with us after any support call
You can now provide immediate feedback to us at the end of a call with Selling Partner Support.
Previously, you had to wait for us to send you an email after your case was resolved to offer feedback. Now, you can remain on the line after the call ends to complete a brief satisfaction survey.
This survey makes it easier to share feedback immediately after you receive assistance. It's part of our ongoing efforts to improve our Selling Partner Support experience and identify areas for improvement.
Amazon.ie is now live in Ireland
Amazon.ie, our dedicated store for Ireland is officially live.
Your existing product listings on Amazon.ie are now available to Irish customers, and you can expand your business with the following benefits:
- Free VAT registration in Ireland and two years of free VAT filing services valued up to €1,900. For more information, go to the terms and conditions.
- Get discounted FBA and Pan-European FBA fees when you use the local fulfilment centre.
- Seamless expansion with the automatic listing of your existing products.
To list more products on Amazon.ie, go to Manage All Inventory and then prepare your Shipping settings.
The Amazon Services Europe Business Solutions Agreement has been updated to include Amazon.ie references and local currency information.
For information including pricing and fees on Amazon.ie, go to Amazon pricing for sellers in Ireland.
- © 1999-2025, Amazon.com, Inc. or its affiliates
