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If you haven’t enabled inventory placement in our Ireland store or uploaded an Irish VAT number in Seller Central, you can take advantage of our VAT registration and filing services promotion.
Our VAT solutions services simplify VAT compliance and make it easy to expand your business to Ireland.
Between now and December 31, 2025, you can access free VAT registration in Ireland, and two years of free VAT filing services, valued at up to €1,900.
To sign up, go to Simplify your VAT and EPR Compliance and select your tax provider.
For more information, refer to the Terms and Conditions.
Account vacation settings and support for the holidays
If you plan to take time off over the holidays, we recommend that you update your vacation status to avoid missing orders that could affect your performance. This setting temporarily removes your Fulfilled by Merchant listings from Amazon product detail pages and search results.
To set up vacation status, go to: Store status and vacation settings.
If you plan to send seller-fulfilled orders on public holidays, we recommend that you manage your holiday settings to override a public holiday and change it to an “operating day.” Allow up to four hours for any changes to be reflected in your delivery promise and orders received.
To override a public holiday, go to: Holidays
For more information about vacation status and holiday settings, go to: Listing status for vacations, holidays, and other absences. and Manage Holiday Settings.
To get support during the holidays, contact Account Health Support a dedicated support channel for you to ask questions about your account health.
Account Health Support will have special hours of operations during the festive season:
- December 25, 2024 – Support will be closed and will resume operations on December 26, 2024.
- January 1, 2025 – Support will be closed and will resume operations on January 2, 2025.
For more information, go to: Account health support FAQs
New VAT rules for Switzerland sales effective January 1
On January 1, 2025, the Swiss tax authority will implement new Value Added Tax (VAT) rules for e-commerce sales to Swiss customers.
When an order is delivered to an address in Switzerland (including the Principality of Liechtenstein and the German municipality of Büsingen), we’ll charge Swiss VAT and remit it directly to the Swiss tax authorities, regardless of your VAT registration status.
This change applies to shipments imported into Switzerland and domestic shipments in Switzerland.
- For FBA shipments we’ll coordinate the clearance of import VAT and duty. No action is required.
- For seller-fulfilled shipments, you must provide Amazon’s import information to your carrier for customs declarations.
For more information, including how to provide Amazon’s import information for seller-fulfilled shipments, go to Swiss VAT on e-commerce legislation.
The information in this announcement does not constitute legal or other professional advice.
Inventory Defect and Reimbursement portal now available
Today, we launched a new Inventory Defect and Reimbursement (IDR) portal to streamline your operations and give you more transparency into your Fulfilment by Amazon (FBA) inventory reimbursements. Now, you can more efficiently manage all your inventory-related defects and reimbursements within warehouse lost, warehouse damage, and customer returns, in one convenient place through the IDR portal.
The IDR portal gives you:
- Complete visibility into these defects and their status
- Detailed information for each of these defects, including type, creation date, actions taken, reasons, and current status
- A comprehensive view of these defects from multiple reports and policy checks to identify reimbursable opportunities
- Insights into defect frequency and the resolution rationale
Note that the portal doesn’t include defects under missing from inbound, removals or warehouse disposals.
Access the IDR portal
- Go to your FBA dashboard on Seller Central.
- In the Inventory drop-down menu, select Inventory Defect and Reimbursement.
You can also access the IDR portal through the Reimbursements report.
For more information, go to Inventory Defect and Reimbursement (IDR) Portal.
We've simplified the creation and management of discounts, by integrating Prime-exclusive discounts into the Price Discounts tool.
As part of this integration, the Prime Exclusive Discounts tool will be removed from Seller Central on January 7, 2025.
The updated Price Discounts tool now supports both Prime-exclusive and all-customer discounts. You can easily search your catalogue to add products to your promotion, manage discounts globally and view performance metrics, all from the Price Discounts tool. There is no change to how Prime-exclusive discounts display to customers.
Any discount that you've already created in the Prime Exclusive Discounts tool will run until its scheduled end time. Newly created discounts made in the Prime Exclusive Discounts tool cannot run beyond December 31, 2024. On January 1, 2025, you'll no longer be able to create new discounts in the Prime Exclusive Discounts tool.
To create a price discount, follow these steps:
- Go to Advertising, and select Price discounts.
- Click Create a price discount.
- Complete the form. To create a discount that is exclusive to Prime customers, select Prime customers as the Audience type.
Note that primary users of your account have access to price discounts by default. To grant access to secondary users, the primary user must go to Global user permissions, select Manage rights for the secondary user, and enable View only or View and edit permissions.
For more information, go to the Price discounts help page.
The Fulfilment by Amazon (FBA) reimbursement policy has been updated to reflect the new eligibility windows to file reimbursement claims. In some cases, these new claim windows are reduced but still provide you with ample time to research and file a claim, and ensure that any outstanding issues are resolved quickly.
All manual claims must now be submitted within the following timelines:
- A fulfilment centre operations claim for an item that is lost or damaged in the fulfilment centre must be submitted no later than 60 days after the item was reported lost or damaged.
- An FBA customer returns claim can be submitted between 45–105 days after the customer refund or replacement date. Claims must not be submitted before 45 days to ensure that the customer has time to return the item to us for processing.
- A removal claim for items lost in transit can be submitted 15–75 days from the shipment creation date. Claims must not be submitted before 15 days to ensure that the shipment can be delivered back to you.
- All other removal claims must be filed within 60 days of the shipment being delivered back to you.
To view the updated policy, go to the FBA lost and damaged inventory reimbursement policy.
Brands can now create custom, brand-themed imagery for products with our free AI-powered Image Generator.
With Image Generator, you can do the following:
- Generate custom images in seconds.
- Save images to your creative asset library for immediate use.
- Use imagery across Sponsored Brands and Sponsored Display campaigns, brand stores and posts.
- To test shopper engagement, produce multiple images.
- Access more than 40 themes for year-round seasonal relevance.
To create a custom image, go to Image Generator.
Brand owners who sell sustainable products and have early-stage businesses registered in the EU, UK, or Switzerland can once again apply for the Amazon Sustainability Accelerator programme. Applications must be submitted by March 7, 2025.
Successful participants will be announced by April 2025 and will receive £20,000 in grants and credits, expert mentorship, and free account management to help scale their business.
With a rising customer interest in sustainable shopping, we’ve partnered with EIT Climate-KIC, Europe’s leading climate innovation hub, to create a 10-week programme to help you grow your business and develop more sustainable products.
Startups that participated in the programme last year secured over £5.1 million in funding within six months of completing the programme, and increased their sales by more than 240% on average.
To learn more about the requirements and how to apply, go to the Amazon Sustainability Accelerator programme.
You can now save 10% on AVASK customs brokerage fees for cross-border parcel or pallet shipments between the EU and the UK, and access additional customer benefits, with our new Advantage Loyalty program.
If you sell with FBA in the United Kingdom, Germany, France, Italy, Spain, Czech Republic, Netherlands, Austria or Poland, you can use Customs Clearance and Shipping Services on Amazon to send inventory from your warehouse to a cross-border FBA fulfilment centre. By storing locally in a secondary region, you'll access local Fulfilment by Amazon fulfilment fees, faster shipping to local customers, and become eligible for the Prime badge.
Starting this month, if you send multiple shipments with Customs Clearance and Shipping Services on Amazon, you'll access the following benefits:
- Tier 1 - more than 5 shipments: 10% discount on AVASK services from the 6th shipment onwards, for all future shipments for the next 12 months
- Tier 2 - more than 10 shipments: 10% discount on AVASK services from the 6th shipment onwards, for all future shipments for the next 12 months, along with priority customer support with an 8-hour SLA, and exclusive promotions (such as seasonal offers, limited period AVASK discounts, and exclusive invites to AVASK events)
You'll automatically be enrolled in our Advantage Loyalty program once you send more than five UK to EU, or EU to UK shipments with Customs Clearance and Shipping Services on Amazon.
For more information, go to Customs Clearance & Shipping Services on Amazon.
Create a shipment now or enrol with AVASK
Our Advantage Loyalty program promotions, discount rates, and tier milestones may be revised in 2026 in line with market conditions.
Create bulk listings with your own template format
We’ve introduced a new feature on the Spreadsheet option of the “List your products” page that allows you to create bulk listings with your own custom spreadsheet template. This update makes it easier for you to list products with catalogue files that you already maintain or files downloaded from other Amazon stores.
Before, you could only create bulk listings using our standard templates, such as listing loader or custom template. With this launch, you can create bulk listings with your own inventory file management template or formatted template.
As long as you submit a spreadsheet in an Excel or TSV file, our AI technology will transform your data into draft listings that match our format. You can review the draft listings, make the required edits and then submit.
To learn more about how to start listing using a non-Amazon template, go to List your products.
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