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You can view your delivery date-based reserve amounts as Deferred transactions on the Payments dashboard. A deferred transaction is a transaction that will be paid out to you at a future date.
For more information about this feature and how to download your report, go to View your reserves payments in the new Deferred Transactions report.
Based on feedback from sellers, we've updated our help content to include more detailed information about deferred transactions. To learn more, go to the following help pages:
- Delivery date-based payments policy
- How do I find my order payment in payment reports?
- What is a deferred transaction?
To provide feedback on this feature, email us at seller-payments-experience@amazon.com.
Resellers can now generate reviews with Amazon Vine
Our Amazon Vine programme is now available to resellers in the United States, Canada, the United Kingdom, Germany, France, Spain, Italy, Japan and Australia.
Resellers who are authorised by a brand enrolled in Amazon Brand Registry can now use Amazon Vine to generate reviews for their newly listed products.
Amazon Vine helps you build product awareness, boosts the sales of your slow and cold start ASINs, and helps customers make informed decisions about new products. To participate in the programme, you provide free units of your products to a selected group of our most trusted reviewers and they’ll post customer reviews.
To get started with Amazon Vine:
- Access Vine in Seller Central under Advertising.
- Enter an ASIN and click Begin enrolment.
- Verify your product information.
- Select units and click Enrol.
For more information about enrolment requirements and programme details, go to Amazon Vine.
Change to Buyer-Seller Messaging options
We've updated our Buyer-Seller Messaging options to better protect buyer communication preferences.
Buyer-Seller Messaging allows you to contact buyers to complete orders or respond to customer service questions, however the tool shouldn't be used for marketing and promotional purposes.
To ensure messaging is only used for critical messages, we've removed the option to add "[Important]" to the message subject line and override buyer opt-out preferences.
You'll still be able to contact buyers with important messages about their orders. If the contact reason is critical to complete the order, your message will be delivered, regardless of the buyer's opt-out status.
For the best experience, we recommend that you use our message templates which automatically include order IDs, translate messages to the buyer's preferred language, and flag messages as [Important] if needed.
For more information, go to Contact a buyer using Buyer-Seller Messages.
For more information on what type of buyer messages are permitted, go to our Communication guidelines.
We’ve added a Stay Informed tab to the Seller Central mobile app, Amazon Seller, to make it easier for you to access the latest news and business-critical updates, even on the go.
To find all recent announcements and resources posted on Seller News in the app, go to the top of your home screen and select the Stay Informed tab.
Registration for Amazon Accelerate 2025 is now open
Registration for Amazon Accelerate 2025 is now open! Our premier annual selling partner conference is back in Seattle on September 16-18, 2025.
Amazon Accelerate is the destination for any seller looking to take their business to the next level. The event offers opportunities to receive one-on-one support, network with fellow sellers and discover cutting-edge resources and tools to accelerate your business growth.
Join Amazon Accelerate to:
- Be the first to hear from Amazon senior leaders as they unveil our latest innovations.
- Get personalized one-on-one support from Amazon subject matter experts at the Seller Café.
- Attend presentations, panels and interactive workshops hosted by industry leaders on topics including operations, marketing and business growth.
- Build meaningful connections with fellow sellers at networking hubs centred around shared interests, talking points and hands-on activities.
- Meet with representatives from Amazon selling programs and third-party service providers at Partner Connect to find out how they can help you grow your business.
Register by August 3, 2025 and save $100 on the in-person registration price at $499 (regular price $599). In-person seats are limited, so register now to secure your place.
If you can’t attend in person, you’ll be able to stream certain sessions. We’ll share more details ahead of the event.
For more information, go to Amazon Accelerate.
On June 12, 2025, we'll host a webinar to help you prepare your logistics strategy for Prime Day with Amazon Freight. The service helps you ship palletized goods efficiently to fulfillment centers across the UK and Europe and can help you avoid unnecessary costs.
During the last peak season in 2024, Amazon Freight delivered a freight order every two minutes with 96% of orders delivered on the date committed.
Learn how Amazon Freight's network can support your business with both Less-Than-Truckload and Full Truckload shipping options. Our service combines competitive pricing with real-time shipment visibility through a dedicated portal to help you maintain high, on-time delivery rates during peak periods.
Join our panel of experts Claudio Cigna (Same Day Speed Director at Amazon Operations Europe) and Anna Incollingo (Data and Analytics Director at Amazon Operations Europe) to learn the following:
- How to avoid chargebacks and maintain margins during peak periods
- Ways to prepare for demand spikes and manage transportation costs
- Tips from successful shippers who use Amazon Freight
- How we leverage data to optimize logistics and delivery timing
In our new podcast series Small Business Bytes on This is Small Business, producer Andrea Marquez shares bite-sized insights from interviews with more than 100 US small business owners about pivotal moments, challenges, and lessons learned as they scaled their business.
In this series, Marquez explores how mindset is a powerful tool to guide long-term planning and overcome challenges:
- Know the problem you’re solving: Your why leads your decisions, your brand messaging, and keeps you going when things get tough. For example, Sean Brownlee founded Ravenox to create stable, meaningful jobs for veterans as they transition to civilian life. Teri Johnson created Harlem Candle Co to celebrate Black culture in the US through fragrance. Both found success by grounding their business in a clear purpose. Ask yourself: What pain point does my business address? And how does that connect to my deeper mission?
- Don’t wait for perfect: Trying to perfect your product before launching can stall your growth. When Val Fishbane of Spread the Love Foods launched early, real world customer data helped refine everything from the ingredients to the jar size. Consider starting small, gathering feedback, and iterating from there.
- Make your brand story personal: Storytelling builds emotional trust, but it needs to be rooted in something meaningful. Conchita Pleasant started Nefertiti’s Secrets after losing her hair during cancer treatment. She turned personal healing into a haircare brand focused on empowerment. Ray Phillips of Soap Sox created his product to help children in treatment facilities feel safe at bath time. These stories make customers feel seen and understood. Share the personal moment that sparked your business. Why did you decide to create this solution?
- Craft a pitch that hooks in seconds: A sharp elevator pitch should spark curiosity fast. Felicia Jackson (CPR Wrap) opens her pitch with a gripping moment of panic: watching her child choke and feeling powerless despite her CPR training. Matthew Tesvich (Skunk Skin) connects with humor and relatability: he jokes about his own stinky feet, then pitches odor-fighting socks. Present the problem, an emotional hook, and a simple solution, and try to do it in less than 60 seconds.
- Use social proof to build trust: User-generated content like reviews, social media tags, and customer photos and videos are powerful tools to grow your brand. Research shows that 70% of customers will consider user-generated content before purchasing a product. Create a branded hashtag, repost customer content (with permission), and add reviews or videos to your product pages or email newsletters.
To listen to all the episodes of This Is Small Business podcast, go to Amazon Music, Spotify, or Apple Podcasts.
(Note: Episodes are in English.)
Help boost sales with A+ Content
Available to registered brand owners, A+ Content helps you share your brand’s story, encourage repeat purchases and potentially increase sales by as much as 8% for Basic A+ Content, and 20% for Premium A+ Content. How? By helping you create rich content that showcases your brand and educates customers about your products’ features.
A+ Content helps your brand and products stand out from the competition and connect with your customers, by allowing you to:
- Share your unique brand story using the Brand Story Feature.
- Build brand awareness and tell your product story with rich images, text, videos, Q&A, feature hotspot and comparison modules.
- Create enhanced product descriptions to highlight product-level features.
- Reduce customer returns and negative feedback by proactively answering their questions.
- Encourage repeat purchase behaviour by helping customers explore your other products and build trust with your brand.
The A+ Content Manager makes it easy to set up and manage your content with preformatted module layouts, data-driven content recommendations, and content duplication to add languages and product variations.
To get started, go to the A+ Content Manager in Seller Central.
For more information, go to the Complete Guide to A+ Content for Brand Owners.
Note: Guide is in English only
We've introduced Customs Clearance and Shipping Services on Amazon premium full truckload (FTL) shipping service to simplify your cross-border operations between the UK and Europe.
Customs Clearance and Shipping Services on Amazon provides customs clearance, brokerage and transportation, all in one place.
This new service, in partnership with the transportation company, RXO (formerly called UPS SCS) and AVASK, offers the following:
- Faster transit times
- Cost-effective shipping solutions
- Premium customer support
- Simplified customs clearance and brokerage management
To sign up for your first premium shipment, go to Customs Clearance & Shipping Services on Amazon (C2S2).
For more information, review the following:
- FTL shipping service overview for information on available solutions to send cross-border shipments.
- Watch ATS & AVASK: Shipment Booking Process for how to use the AVASK portal.
- Contact C2S2 Premium FTL Shipping Service Amazon Account Managers at c2s2-whiteglove@amazon.com.
To view the terms and conditions, go to Pallet solution and Customs Services.
Starting on May 29, 2025, we’ll begin to migrate all product and food safety compliance requirements from the Manage Your Compliance dashboard to the Policy compliance page within the Account Health dashboard.
The updated Account Health dashboard streamlines compliance management; you can monitor policy violations, submit documents, file appeals and coordinate with Testing, Inspection and Certification providers for product verification, all in one place.
During the migration period, you must check both dashboards to view all of your violations. We’ll guide you through this process with instructions on updated help pages and video tutorials when the migration starts.
The migration is expected to be complete in July and we’ll notify you once all compliance violations have been consolidated into the Account Health dashboard.
We appreciate your understanding as we work to simplify compliance management on Seller Central.
To learn more, register for our May 27 webinar and Q&A session: How to utilise the Account Health Dashboard (AHD) to view product and food safety requirements.
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