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Seller_mIRnuhdx7l5sN
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Amazon Customer Product Reviews
by Seller_mIRnuhdx7l5sN
Amazon replied

Customer Product reviews allow buyers to share their opinions about products with the Amazon community.

Important Note: Customer reviews do not affect your seller performance metrics. Only seller feedback impacts these metrics.

Reviews are only removed when they violate Community Guidelines, when the reviewer removes them, when multiple products were incorrectly listed as the same product, or when unusual review behaviour is detected.

You can report violations through the use the Report abuse link next to the review to report it or sending an email to reviews-help@amazon.co.uk.

Include a short, concise explanation of why you believe the Customer Reviews are in violation of Amazon policies and a link to the product in question. You can report multiple Customer Reviews in the same email.

The content not permitted in reviews includes:

  • Seller service-related comments
  • Order and shipping feedback
  • Packaging information
  • Shipping cost and speed comments
  • Repetitive text or spam
  • Pricing or availability comments
  • Unsupported languages
  • Private information
  • Profanity or inappropriate content
  • External links
  • Promotional content

Any buyer can review products on Amazon, regardless of where they purchased them. Products bought on Amazon receive a "Verified Purchase" badge.

For requesting reviews, use the "Request a review" feature on the Order Details page. Amazon systems also automatically request reviews on your behalf.

For more information, please visit:

1. Help pages on Seller Central:

2. Guidelines pages on Amazon:

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Seller_CR4I3Y4qpPXbt
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Buyer return a product half used
by Seller_CR4I3Y4qpPXbt

A buyer claimed she no longer needed the product, but returned half of the product and still got a full refund. Does that make sense at all? even with a picture of the product taken to proof it.

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Seller_eW67jPtVqDluB
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Hi everyone. Hope you are well. I'm an experienced Amazon seller this has been my full time job for over four years now. And I know most tricks of the trade.

Let me give a bit of explanation as to what is happening and some context. So first of all. Im an FBM Seller. Who is on Seller Fulfilled Prime. This means I ship the parcels out myself and its on prime.

Occasionally I of course get some refunds as we all do. The parcels may be lost after they are picked up. And I claim against the courier. Sometimes I get customers getting refunds because they say the parcel hasn't turned up when it has. I understand this situation, also. So I dont mind doing a refund for them as the courier probably dropped it at a wrong location but as long as I have a proof of delivery then I can do a safe T claim. So I dont mind these.

Every single refund I do what I always do. Is I put them in a folder. And twice a week I go through the refunds and do safe T claims. Chase the orders. And try and find out what happened. We usually have between 250-350 orders a day so there sometimes can be about 10 refunds a week that I need to chase through.

The most common type of reason we get a refund is "General adjustment" this is where a customer moans to Amazon and says that the parcel never turned up. Or it was a wrong item inside without even contacting the seller. So Amazon will issue the refund. Now we're not perfect. We get the occasional parcel wrong. But we don't do enough to warrant the amount of refunds issued.

Upon going through my refund folder. I found a common occurance of the refunds being issued to a common name but a different delivery address. That name was a man named "Asad Ali" I had over 17 refunds in 30 days going to this guy all for general adjustment. After making cases with Amazon you can find out why the general adjustment refunds was issued and it would all be for the same reason. Wrong item inside.

So all 17 refunds given to "ASAD ALI" were all going to different addresses. All round the country. But obviously I had the customers information. This ASAD ALI was very silly. Because he was leaving the customers phone numbers on the contact details that it was being delivered to.

After speaking to seller support who were absolutely no help at all. They recommended me to reach out to the buyers. Which I did

After speaking to at least 5 different buyers. They confirmed they bought the products on EBAY and it was my goods they had received. My tracking numbers. My packaging. And there was no issues whatsoever. They even showed me the seller who they bought it from!

After finding the seller. We got there information and had a look at his storefront on eBay and he was selling my goods on there for so cheap! Of course he was able to because he was making a 100% profit margin from Amazon. All he needed to do was get a refund from Amazon. And his Ebay Customer is happy with their product and he's got a refund from Amazon from me.

All in all this particular seller had done me for over £400. I built all the evidence. Took it to seller support. Emailed the managing director at Amazon. They just laughed at me and gave me what I can only assume as AI generated responses. Making Amazon an accomplice to this clear refund fraud. I had to take the case to the Fraud Prevention police team.

What's worse is that every single general adjusment refund I get now I have to go through with a fine toothcomb. And what I've found is that a lot of them are getting refunded to common names but the delivery address is for a different name. Whether they realised that I've figured out the name or not and they've tried to be smarter than me I dont know. But what I do know is that Im not letting them get away with it.

As they're leaving the customers mobile phone numbers on the delivery information I'm left with no choice but to contact customers. Each one is all saying the same thing. They are buying the product on EBay. And do not buy on Amazon. And there is no issues with the product. They will give me the sellers name on EBay and it seems to be a group of sellers.

My question is what can I do? Amazon dont care. You can't get passed their AI system or their unhelpful workers halfway round the world. I've built more than enough evidence to make it an open and shut case with the police. Got a victim, perpetrator, evidence and witnesses. But Amazon wont care. I submit everything on a safe T claim but its just rejected every single time. Im getting atleast 7 of these refunds a week now. And its the same thing every single time. I've made case after case after case. The prroblem is. Its multiple accounts doing it to me. I contact the customers direct and they all say they bought of Ebay with no problems at all. And its my stuff!

I've reported to police. Reported to Amazon. But just cant get reimbursed from Amazon. Im forced to swallow £100+ a week so they can make a living off me. PLEASE someone advise me? Anything will do!!!

I cant be the only one whos going through this. ALL ADVICE WELCOMED PLEASE SOMEONE TALK TO ME

@Seller_mIRnuhdx7l5sN@Seller_Huz6FT08OxHAR @Seller_XUNeUuvrQDpgP@Seller_z3k8APxGfbQEK@Seller_DNQGSsdC7DccM

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Seller_lnMywAwmBj1Gz
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Off Topic Review
by Seller_lnMywAwmBj1Gz
Amazon replied

Hello,

We wonder if someone experienced similar issue like us;

We are writing to report a misleading and inappropriate Vine review on our listing:

Product: Organic Turmeric Curcumin Supplement

ASIN: B0DM8Z87YQ

This product was enrolled in the Amazon Vine Program, and one of the Vine reviews, dated January 28, 2025, by "xxxxxxx", includes off-topic and factually inaccurate statements that appear more like an attempt at corporate investigation rather than a legitimate product review.

The reviewer falsely claims:

Our company was dissolved in 2022 (untrue).

We have no legitimate web presence.

The organic certification and ingredient profile are not trustworthy.

Our company, Sigma Biotics Ltd, is fully active and registered, with verified UK company details on Companys' House.

We also maintain an official and fully functioning website

We hold a registered trademark in both the UK and USA.

Our products are manufactured in the United States, with proper certification and regulatory compliance proof already submitted to Amazon and approved before the product become available for sale as organic.

This review goes far beyond a customer experience or product quality assessment. It does not evaluate the supplement based on taste, efficacy, packaging, or use experience, but instead makes speculative and false assumptions about our company’s legitimacy, which is outside the scope of Amazon Vine reviews.

We are genuinely concerned how a reviewer focused on unfounded due diligence — rather than actual product use — has been accepted into the Vine program. It undermines the credibility of Vine as a trusted source of genuine product feedback, and reviews like this may discourage other brands from participating.

We respectfully request:

The removal of this off-topic and misleading review, as it violates Amazon's Community Guidelines and Vine Terms, specifically regarding relevance, factual accuracy, and focus on product experience.

A review of the Vine reviewer's conduct, as it reflects poorly on the integrity of the Vine Program.

We already reported this review and we also sent an email to community-help@amazon.com but unfortunately its been more than 2 months now and no response.

Any advise?

Best regards,

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Seller_YEEOuCvTGo7UI
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Hi,

Just checking in, to see if anyone is experiencing anything similar to me at the moment with regards returnless refunds against food products (specifically pet category in our case).

Have been selling on Amazon for years now (pet food + other items), and this has only become a major issue in the last 2 months - I have never had this happen with pet food before, and definitely not on this scale - it feels like someone or somwehere information is out there that basically customers can scam Amazon businesses through this returnless refund policy - specifically food items.

In the last 2 months we have had 13 amazon returnless refunds against food items, ranging from £10 to £60 in value, I have managed to claim back via SAFE-T claim for a few of these, however the main issue is how this is handled by Amazon, when you open the SAFE-T claim you get copy and paste responses and NEVER get told the actual reason for the return only that it is your fault -

"We have denied your reimbursement request for order ***-*****-**

Why is this happening?

The reason behind this decision is that the item is classified as non-returnable and the reason why the buyer requested a refund is considered the seller's responsibility."

But if you ask what the reason is, they will not supply it - surely this is unnaceptable? How is Amazon expecting us to resolve issues going forward and reducing these issues if we are not supplied the return reason, also without knowing the return reason, how are we or Amazon supposed to know that this is our (the sellers) fault?

I expect they dont want to supply any reasons against these issues to be sure that it is very difficult for you to claim against these returnless refunds. Most likely the customer is complaining about something or other and the easiest way to resolve for Amazon is just to refund as they know we will be taking the overall loss - not them.

Anyhow, anyone else experiencing this???

Many thanks

Mike

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Seller_s6uJP8k1ziAXm
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DISGUSTING CUSTOMER
by Seller_s6uJP8k1ziAXm

We sold a Pokemon card to a customer for £30. Customer, upon receiving the card, took it our of protective packaging and opened a return. Today we received his return, except that there is NO PACKAGING. He stuck the return lable on the card !! THIS IS INSANITY. I don't know if this guy just wanted to punish us or make us angry by doing something gross like this.

PLEASE HELP. I'm speechless. Amazon auto authorised his retun and refund is pending.

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Seller_UA3OOJD5yRj7x
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Hi, everyone,

I really appreciate any advice you can offer. I’m facing a situation where a customer claims they haven't received an item, even though I have the proof of delivery. The customer is now asking for a refund.

How would you deal with this kind of situation? I’d love to hear what’s worked for you and if there's a best practice to follow in this case.

Thanks in advance.

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Seller_PTena7LrLt9Wh
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Who is the Customer ??
by Seller_PTena7LrLt9Wh

We all sell on Amazon, my question is who is the customer???

We have only the address details where the order is going,, we receive monies from Amazon less fees for the sale of goods.

Where do we stand from a legal stance, it appears to me Amazon is my Customer.

I look forward to your comments.

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Seller_p940Jehgj1NWn
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Order ID: 202-1019144-8723552 is returned back by customer with Return Reason: Performance or quality not adequate and Buyer Comment: Straps too short.

Customer obtained pre-paid returns label and returned back goods as you would normally do. Once the goods are returned back, Amazon auto refunded to customer less pre-paid returns label cost.

However, today we were landed with A-Z claim as customer claiming Customer issue: Damaged or defective item, Customer comments: I haven’t received the refund for this.

Amazon then refunded customer pre-paid returns label cost and also gave us ODR. Appeal was denied as well without properly reviewing the the information.

Reappel case# 10973537762.

We have clearly stated the claim is incorrectly made and customer is responsible for pay for returns label cost. Amazon has auto refunded without our involvement as per their policy, then how on earth customer get a refund and we get ODR?

@Seller_z3k8APxGfbQEK , @Seller_Huz6FT08OxHAR , @Seller_mIRnuhdx7l5sN , @Seller_TSXM2A5nxWSuH , @Seller_XUNeUuvrQDpgP please help us review this claim internally.

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Seller_p940Jehgj1NWn
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We have received an A-Z claim on our account because a returns was not refunded to customer.

After investigation we found the Amazon auto refund did not trigger a refund to customer when the parcel was dropped at the parcelshop.

We appealed to review the claim that we concur with the refund, however the ODR is not justified for the failed amazon system, which should have auto refunded customer with the first parcel scan.

Appeal was denied however with the reason that we should have refunded within 2 business days for goods being returned back to us.

How is that fair system? What is the auto approval of returns and refund for and why Amazon is not following its own returns policy?

@Seller_z3k8APxGfbQEK , @Seller_Huz6FT08OxHAR , @Seller_mIRnuhdx7l5sN , @Seller_TSXM2A5nxWSuH , @Seller_XUNeUuvrQDpgP please help us review this claim internally. Order ID 205-7797073-9237150.

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Seller_p940Jehgj1NWn
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Buyer has received the parcel after the claim was refunded.

We waited for the parcel delivery for starting our appeal. The tracking shows buyer has received the parcel and proof of photo shows that as well.

Buyer is elderly and unable to correctly email us through buyer/seller messages to properly write the email to us, however they responded to our email and also contacted us outside Amazon to confirm receipt of the parcel.

We do not wish to keep messaging them either as it is not great thing to do.

My appeal to reverse the claim was denied giving below reason by the claims team.

Thank you for taking the time to provide us with more information regarding your claim on order 026-4788293-7945161. Upon further review, we have decided to uphold our original decision.

Why was my appeal denied?

We understand your concerns and would be happy to revoke the claim associated with this listing and recharge the buyer, but we can only do so by their direct request. We encourage you to contact the buyer directly regarding this claim. The buyer can then let us know the issue has been resolved.

How do we resolve this claim as they have also given us ODR. I want the claim to be reversed and ODR removed. However, I do not wish to keep contacting the buyer as they are elderly and do not know much how to use buyer/seller messages which is already complicated for people to use.

@Seller_z3k8APxGfbQEK, @Seller_Huz6FT08OxHAR , @Seller_mIRnuhdx7l5sN , @Seller_TSXM2A5nxWSuH , @Seller_XUNeUuvrQDpgP please help us review this claim internally.

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