🚨 How to Report Incorrect Brand Name Changes
We want to address a concern that many of you have raised regarding unauthorized Brand name changes on Amazon.
We have engaged with many of you, hear you, and we understand the frustration and potential impact this can have on your business. First, we want to assure you that we are actively working with our internal teams to address this issue. Your feedback is invaluable, and we're committed to improving the selling experience for all of our partners.
If you experience an unauthorized brand name change, please follow these steps:
1. Submit a report through the "Report Abuse" feature
2. Select "Product detail page was changed to represent a different product"
3. We suggest sellers to provide relevant details such as when the ASIN was created, by whom, and what the brand name was originally.
4. We're continuously monitoring these reports and working to streamline the resolution process.
However, if your report is declined, please don't hesitate to create a discussion post in the "Manage Your Brand" category and be sure to include your complaint ID for faster follow-up.
We want to emphasize that we're taking this matter seriously and our teams are collaborating to develop more robust safeguards against unauthorized brand name changes. We appreciate your patience as we work towards a more secure and efficient system.
As always, we're here to help. If you have any questions, please let me know.
🚨 How to Report Incorrect Brand Name Changes
We want to address a concern that many of you have raised regarding unauthorized Brand name changes on Amazon.
We have engaged with many of you, hear you, and we understand the frustration and potential impact this can have on your business. First, we want to assure you that we are actively working with our internal teams to address this issue. Your feedback is invaluable, and we're committed to improving the selling experience for all of our partners.
If you experience an unauthorized brand name change, please follow these steps:
1. Submit a report through the "Report Abuse" feature
2. Select "Product detail page was changed to represent a different product"
3. We suggest sellers to provide relevant details such as when the ASIN was created, by whom, and what the brand name was originally.
4. We're continuously monitoring these reports and working to streamline the resolution process.
However, if your report is declined, please don't hesitate to create a discussion post in the "Manage Your Brand" category and be sure to include your complaint ID for faster follow-up.
We want to emphasize that we're taking this matter seriously and our teams are collaborating to develop more robust safeguards against unauthorized brand name changes. We appreciate your patience as we work towards a more secure and efficient system.
As always, we're here to help. If you have any questions, please let me know.
15 replies
Seller_tQCfsb3zoC4AP
what is the point in reporting they never get corrected. You go round in circles for several months before you either sell out of the goods through other sales channels or you give up trying and again sell through sales channels.
The problem is not that sellers do not know how to report the problem the problem is that nothing is ever done when reported the only way for 3rd party sellers to fix is to delete the product(s) your brand registry is a good idea on paper but your execution of it is a total shambolic mess
“Your feedback is invaluable and we’re committed to improving the seller experience for all of our partners “
Is probably the most insulting thing that Amazon put into any cut and paste considering that Amazon stopped listening to sellers in January 2017 and the contempt and hostility that Amazon has towards its third party sellers
Seller_KlbXZHzQGSDZv
"However, if your report is declined, please don't hesitate to create a discussion post in the "Manage Your Brand" category and be sure to include your complaint ID for faster follow-up."
This should be top of thelist of things to do and by adding it in you are tentermount to admitting that seller support is not fit for purpose Well Done #Julia_amzn
Seller_QgnlRdJJaJLON
Brand name changes are ridiculous, Amazon should not change a brand name in the first place.
The Chinese seem expert in circumventing any controls (if there are any). Seller Support certainly do not understand. We own the GS1 barcodes, and yet the brand has changed to something silly on a number of our listings.
Seller_AfWz7HMy4iFmr
Hi @Julia_Amzn,
I got same issue which never resolved over months so I left it there. Just went through this discussion post and created a new case.
This is my Complaint ID: 11319084962
My previous case ID: 11100990422 for the same issue and may have other case IDs as it took 4-6 months in vain.
Can you look into it please
Thanks
Seller_ZJhFeE3tNKzfh
Indeed - if its linked to an EAN, which lest we forget HAS to come from GS1 - the brand should frankly either pull the brand data from GS1, or at least check the data in GS1.
The crux of all this is....
How can someone change a brand, then the brand owner be told it is impossible to change it. What are you doing to fix this Amazon, because 'actively working with internal teams' is a do nothing statement.
Seller_4egJACUbpozi8
Worth noting that when you have trouble with a brand change that we use our deep AMZ Knowledge and give the correct keywords to circumvent the AI support instant rejection.
You need to make it clear to the bots that you want to fix / correct the brand name that has been maliciously changed or corrupted. (Along with your GS1 screenshots / dates / Products shots)
What you definitely are not trying to do is change the brand name.
Most of the people on here will know this, but if anybody new is reading this - always look at the cryptic/vague/nebulas reply the bots give you and try and read between the lines. If what they are saying is X then try and imagine what Y is. Seems obvious now, but that's how I worked out change was a trigger.
Obviously I use AI/Bot interchangeably with cut/past/boilerplate scripts too.
Seller_MAFZoVceIqVCn
can you please tell me how a product chan change its brand, if so, how can I change my ford car to a vauxhall, stupidity isn't it. A brand is a Brand and CANNOT CHANGE unless the barcode register is changed. so why do you allow it in the first place.
Seller_KBCvmRKLx6ft0
I love all of these ‘How to’ guides on the forums that were clearly written by someone with no real experience of actually trying to do what they’re explaining. If written by a human at all.
Seller_DTrNv5POp8UZl
@Julia_Amzn
So Ive just done what youve suggested as someone has "stolen" a listing that I have units in FBA and want to restock but cant as now get a message stating I have to "apply to sell" but obviously the brand is now incorrect (as theyve changed it from Ancient Wisdom) so any invoices I send will be rejected as wont match
within 1 minute got an automated reply
Hello,
Thank you for your report of a suspected policy violation. We cannot take action on the report as no violation has been identified on the reported B0CLHL89DD for the violation type selected.
ASIN: B0CLHL89DD
Order ID (if applicable):
Complaint ID: 11326251572
Sincerely,
So you cant take action as no violation has been reported?? - But Im reporting it!
Seller_cWNchwNBnrphf
Hello @Julia_Amzn,
I have already tried the report abuse tool many many times but every time when I see sellers doing unethical things, I do report them but I get the answer that no violation was found when there were clearly violations. I cannot test buy every product I am complaining. It is Amazon's Responsibility to take action or put someone in charge or make your system active.
Let's take an example here.
Please see the case ID:11325851382 where I complained about a seller who is selling physical product on a Book Listing. Ironically every listing have equal number of reviews. How on earth is it possible when you have many many listings. He is ruining the life of many sellers by doing this.
Let's see how you are going to take action now.
