How to start selling on Amazon South Africa
Whether you’ve already got an established ecommerce business, a great idea for a new product, or you just have a passion for selling, here’s how to take that next step with Amazon.
Before you start
Choose a selling plan
We offer two selling plans so you can choose the right package of tools and services for the right price.
Our standard selling fees provide you with access to a package of Amazon tools and programmes. They’re divided into two basic types: selling plan fees and referral fees.
In addition to selling fees, you might have added costs if you use certain optional tools and programmes like Fulfilment by Amazon (FBA). Ultimately, you get to control the cost of selling in the Amazon store by selecting the programmes, tools, and services that are right for your business. Learn more on Seller Central.
Our standard selling fees provide you with access to a package of Amazon tools and programmes. They’re divided into two basic types: selling plan fees and referral fees.
In addition to selling fees, you might have added costs if you use certain optional tools and programmes like Fulfilment by Amazon (FBA). Ultimately, you get to control the cost of selling in the Amazon store by selecting the programmes, tools, and services that are right for your business. Learn more on Seller Central.
Consider your selling strategy
Resellers find popular products that already exist and offer them in Amazon's stores.
Brand owners manufacture their own products—or source goods to sell under a private label—to offer shoppers unique selection.
Lots of sellers do both. You can choose whichever method works for your goals. If you plan to sell your own brand on Amazon, we have lots of resources and tools to help.
Brand owners manufacture their own products—or source goods to sell under a private label—to offer shoppers unique selection.
Lots of sellers do both. You can choose whichever method works for your goals. If you plan to sell your own brand on Amazon, we have lots of resources and tools to help.
Create an Amazon seller account
After choosing your selling plan, you’ll register with Amazon, select your plan, and create a Seller Central account.
In order to complete your registration, make sure you have access to:
In order to complete your registration, make sure you have access to:
- Email address unique to Amazon.co.za (not linked to another Amazon selling or customer account)
- Chargeable credit / debit card
- Company Registration Number (if you have a registered business)
- Proof of identity (passport, national ID, or driver's license)
- Proof of address (bank statement or credit card statement)
Amazon jargon:
Seller Central
Seller Central is the website where sellers log in to monitor their Amazon sales activity. You can manage inventory, update pricing, communicate with buyers, review account health, contact selling partner support, and add new products.
Configure your Seller Central account
Once you’ve completed seller registration, you’ll have access to your Seller Central account. You can think of Seller Central as your hub for selling in the Amazon store. You can use it to list, update of the products, manage your inventory, and fulfil customer orders. You can also use tools in Seller Central to create promotions and vouchers, track payments and expenses, and much more. Consider adding other users to your account if you’d like help with certain tasks.
Before you start selling, you’ll want to configure your Seller Central account for your business. Make sure you review, confirm, or adjust the following, as needed:
- Public seller profile
- Payment and business information
- Shipping and returns settings
- Tax information and settings
- Notification preferences
- Login settings
- User permissions
Are you a small, local, South African business selling innovative, locally-produced products?
More than ever, we admire our small business partners’ entrepreneurial spirit and drive to innovate. Apply now to potentially have access to further support Amazon offers to local small businesses in South Africa.
Just have a few items to sell?
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