Seller registration guide
How to register as an Amazon seller
Use our step-by-step guide to create your Amazon selling account. Find out what you need to register, get answers to frequently asked questions, and learn what to do after you’ve created an account.
Let's get started
While timelines for seller registration can vary, in many cases you’ll be able to complete the process in just a few minutes. Then you’ll verify your identity as the primary contact for your business, a process that usually takes three business days or less.
Document requirements
Your documents should be submitted in the correct format, quality, size, and must
- Show a full document page, or in case of national identity cards, both sides of the card
- Be a national identity card that is distributed by the country where you are a citizen or resident
- Be in colour (black and white not accepted)
- Be submitted in a single upload. For multi-page files (both sides of the ID), be sure to merge the images into one file to upload
- Have date of brith (if applicable) that matches the date of birth provided during registration
- Have a signature, specifically for passport submissions
Choose your email and password
If you have a customer account with Amazon, it is recommended that you sign up using an email address solely dedicated to your seller account.
Start the registration process by clicking Sign up anywhere on sellercentral.amazon.co.za.
If you have an Amazon customer account, you can create your selling account using the same email address and password. Enter both, then click Next.
If you don’t have an Amazon customer account or prefer to create a selling account using different credentials, click Create your Amazon account. On the next page, enter your first and last name, email address, and password. Then click Next.
If you have an Amazon customer account, you can create your selling account using the same email address and password. Enter both, then click Next.
If you don’t have an Amazon customer account or prefer to create a selling account using different credentials, click Create your Amazon account. On the next page, enter your first and last name, email address, and password. Then click Next.
5 steps to register
If you are registering as an Indivdidual Seller, you will skip the 'Business Information' section (Step 1). As an Individual Seller, your registration will only begin from Step 2.
Step 1: Provide business information
The first type of information you’ll provide during registration helps us understand your business.
- Business location: Select the country where your business is registered. If you’re operating as an individual or your business isn’t otherwise incorporated, select the country where you’re doing business from.
- Business type: Select the option that best describes your business, whether it’s public, private, or charitable. If you’re operating as an individual or your business isn’t otherwise incorporated, select None, I am an individual.
This cannot be changed once it has been selected. - Business name: Enter the exact name used to register your business with the relevant government office.
- Company registration number: Enter the number you were issued when you registered your business.
- Registered business address: Enter the address that appears on your business license. This address must match the proof of address that you will submit with the required documentation.
- Phone number: Enter your phone number, including your country code.
Frequently asked questions
Do I need an LLC to sell with Amazon?
You don’t need to be an LLC, registered business, or be otherwise incorporated, to sell in the Amazon store. Select None, I am an individual for your Business type and we’ll update the registration process to collect relevant information.
Step 2: Provide seller information
The next information you’ll provide helps identify you as the primary contact person. All information provided in this section therefore needs to correlate with name and identification number of the primary seller.
Note: In step 3, you’ll provide information about the bank account your business will use to make payments to Amazon, and verify your registration. That bank account must be in your name or the name of your business.
Use a national ID, such as a passport to enter the following information:
Note: In step 3, you’ll provide information about the bank account your business will use to make payments to Amazon, and verify your registration. That bank account must be in your name or the name of your business.
Use a national ID, such as a passport to enter the following information:
- First and last name(s), as they appear on your ID
- Country of citizenship
- Country of birth
- Date of birth
- Residential address
Next, provide your phone number. Add an additional phone number, if necessary, for verification. A One Time Password (OTP) will be sent to this number for verification.
Note: This should not be linked to any existing Amazon account.
Finally, indicate whether you are a beneficial owner of the business, a legal representative of the business, or both.
Note: This should not be linked to any existing Amazon account.
Finally, indicate whether you are a beneficial owner of the business, a legal representative of the business, or both.
Frequently asked questions
How do I know if I’m a beneficial owner?
A beneficial owner is a person who directly or indirectly owns more than 25% of the shares or voting rights of the business, or they own the business via other means. If no member of your business qualifies under these criteria, then any senior manager can be considered a beneficial owner.
How do I know if I’m a legal representative?
A legal representative is legally authorised by your business to manage and act on its behalf. For example, they are authorised to accept terms and conditions or open a payment account for your business. If you aren’t a legal representative, a legal representative for your business may need to provide a letter authorising you to act on behalf of the business. We’ll notify you when this letter is required.
Step 3: Provide billing information
Next, you’ll enter banking and credit/ debit card information. We use these details to process your payments to Amazon.
The billing address connected to your credit/ debit card needs to match the address you have provided under the Seller Information section (Step 2).
The billing address connected to your credit/ debit card needs to match the address you have provided under the Seller Information section (Step 2).
Frequently asked questions
What bank account holder name should I use?
Select the name in which your bank account is held with your financial institution. This could be your name as the primary contact, or it could be the name of your business.
Do I need a South African bank account?
No, however your bank account needs to be chargeable in ZAR. You can use the Amazon Currency Converter in Seller Central to receive your sales proceeds in a bank account outside of South Africa, converting to the relevant currency.
What credit/ debit card types can I use?
We accept MasterCard, Visa, and American Express. The credit/ debit card you provide does not need to be under your name or the name of your business.
Step 4: Provide store and product information
After providing payment information, you’ll enter the name of your business as you’d like it to appear on Amazon.co.za. We call this your "store." It will appear to customers in each of your offers and in your public seller profile.
You can change this once you've successfully completed verification.
You’ll also be prompted to provide information about your:
You can change this once you've successfully completed verification.
You’ll also be prompted to provide information about your:
- Business certifications
- Manufacturer or brand status
Frequently asked questions
What if my store name is already being used by another seller?
Your Amazon store name needs to be unique and doesn’t need to match your business name. If another seller is using your preferred name, select a variation or alternative name.
What are product IDs—and how do I find or obtain them?
In most cases, we use product IDs to identify your items and pair them with the correct product detail pages in the Amazon store. Product IDs are also called Global Trade Item Numbers (GTINs). They can often be found on packaging above or below the product’s barcode. The most common GTIN used by Amazon sellers is a UPC, but you might also find an ISBN, or EAN on your product. In some cases, you might need to obtain a GTIN for a product from Global Standards 1. In rare cases, you might apply for a GTIN exemption from Amazon.
What is Amazon Brand Registry?
Amazon Brand Registry is a free programme that provides sellers with a suite of additional selling benefits and protection tools. If you’re the rights owner for an eligible brand, we recommend enrolling it in Brand Registry before you list your products. You’ll need a pending or registered trademark to enrol.
Step 5: Verify your identity
After submitting store information, you’ll be prompted to upload the following documents:
- National ID Document
- Proof of residential business address dated from the last 90 days, such as a bank or credit/ debit card statement
Once you have selected and submitted your ID document, it will be locked, meaning that you cannot change it at a later stage.
Next, you’ll be prompted to do one of the following:
- Take a photo of your face and ID
- Record a video of your face and ID
- Schedule an in-person verification call. This can take up to 48 hours to schedule, and an additional 48 hours for verification
Frequently asked questions
What are the requirements for uploading documents?
When uploading documents, use high-quality colour scans or photos that show all four corners and have legible text. Don’t use screenshots or blurry images, and make sure that relevant documents are signed.
Configure your account—and start selling
After completing seller registration, you’ll have access to Seller Central, the hub for your selling account.
Before you start selling, make sure you configure your selling account for your business. Consider adding other users if you’d like help with certain tasks.
After configuring your account, you can use Seller Central to list and price products, manage inventory, fulfil customer orders, and much more
Before you start selling, make sure you configure your selling account for your business. Consider adding other users if you’d like help with certain tasks.
After configuring your account, you can use Seller Central to list and price products, manage inventory, fulfil customer orders, and much more
Ready to sell with Amazon?
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