Fulfilment by Amazon
Save time and help grow your business with FBA
For a limited time only: Amazon.co.za is offering you a Professional account with a *R1 monthly selling fee (regular price *R400).
On average, sellers see a 3X uplift in sales after adopting FBA *
Let Amazon pick, pack, and ship your orders
You sell it, we ship it. Amazon has one of the most advanced fulfilment networks in the world. With Fulfilment by Amazon (FBA), you store your products in Amazon's fulfilment centres, and we pick, pack, ship, and provide customer service for these products. FBA can help you scale your business and reach more customers.
Increase sales
Use FBA to deliver orders with the speed and reliability customers love across the world. This can further help you increase sales and ensure repeat purchases.
It's cost-effective
Pay as you go—you are charged for storage space and we will fulfil the orders.
Operate with greater ease
Instead of spending time processing orders, handling customer inquiries, and managing returns, use FBA so that you can focus on developing products and delighting customers.
Get started with FBA
You’ll have the choice to join FBA as a fulfilment option as soon as you sign up to sell on Amazon. Forget about packing, shipping and providing customer service for individual products, as we will take care of it for you. Simply send products to our fulfilment centres within South Africa, and our expert team will handle things from there for you. Here’s the step-by-step process to getting started.
Step 1:
Set up your Seller Central account
If you’re completely new to selling on Amazon, the first step is to register as a seller.
Create your Amazon selling account, and login to Seller Central to proceed to the next step of setting up FBA. You can review FBA costs and get an estimate for each product you want to enrol in the program.
Create your Amazon selling account, and login to Seller Central to proceed to the next step of setting up FBA. You can review FBA costs and get an estimate for each product you want to enrol in the program.
Step 2:
Create product listings
Once you add products to the Amazon catalogue, specify FBA inventory.
Step 3:
Prepare products
Prepare the products for safe and secure transportation to a fulfilment centre, according to Amazon packing guidelines and shipping and routing requirements.
Step 4:
Step 5:
Send your shipment to Amazon
Once you have a confirmed appointment, send your products to an Amazon fulfilment centre. Learn more about sending inventory to Amazon.
Once Amazon receives products at the fulfilment centre, the items are available for customers to buy. We pick, pack and ship these orders to your customers. All that’s left for you to do is increase your sales and manage your stock levels. Please visit Seller Central Help to learn about how to manage FBA orders.
Benefits of FBA
Amazon sellers of every size and experience level can use FBA. Whether you’re selling phone cases or fitness equipment, you’ll gain the speed, convenience and flexibility of Amazon’s global fulfilment network.
Fast, free, and convenient delivery choices
Enhance your customer’s experience and loyalty with premium delivery options made simple through FBA. All Amazon.co.za customers enjoy free shipping on selected items.
Customers can also combine their orders with other selected products fulfilled by Amazon to qualify for free shipping.
Customers can also combine their orders with other selected products fulfilled by Amazon to qualify for free shipping.
Trusted customer service and returns
We provide world-class, 24/7 customer support to your customers – even as you sleep! FBA leverages the Amazon customer service network, managing customer enquiries, refunds, and returns for your FBA orders.
• FBA customer support: Our customer support is available 24/7 via phone, chat and email. Spend your time growing your business, knowing your FBA customers will have all the support they need.
• FBA returns: Our customer service also manages product returns for FBA products sold through Amazon.co.za. If a customer wishes to return a product, they can find help pages and contact details through our Online Returns Centre. If a returned item is sellable, it will be added back to your sellable inventory. Please read our FBA customer returns policy for details on returns and refund management.
• FBA customer support: Our customer support is available 24/7 via phone, chat and email. Spend your time growing your business, knowing your FBA customers will have all the support they need.
• FBA returns: Our customer service also manages product returns for FBA products sold through Amazon.co.za. If a customer wishes to return a product, they can find help pages and contact details through our Online Returns Centre. If a returned item is sellable, it will be added back to your sellable inventory. Please read our FBA customer returns policy for details on returns and refund management.
Flexibility to help you scale quickly
Our fulfilment centres are built to support your inventory, and it’s easy to start at any size with no minimum requirement for the number of products you send. You can focus your time and energy on growing your business without needing any new major investments in capital or staffing.
Cost-effective pricing
Pay as you go and simplify your fulfilment costs. With FBA, you’re charged for storage space and each order we fulfil. Fees for Selling on Amazon and optional services may apply.
Amazon Partner Carrier Programme (PCP)
An inbound transportation programme that provides access to convenient shipping into Amazon Fullfilment Centres at competitive rates. We’ve partnered with leading local carriers.
FBA fees
As a selling partner, you'll naturally want to determine if the FBA programme's fees are right for your products and business. FBA fees are designed to be cost-effective for diverse product types. All shipping costs are included.
Note: We have extended our reduced rate of our Fulfilment by Amazon (FBA) referral fees to a flat 5% and waived our storage, removal, and disposal fees until 31 March 2026. Start inbounding now.
Inventory storage fees
These are charged for all items stored in an Amazon fulfilment centre, based on your daily average volume of inventory measured in cubic metres. Inventory storage rates are charged at R36 per cubic meter.
Referral fees
All sellers (regardless of plan type) pay a referral fee on each item sold.
Fulfilment fees
Removal order fees
These fees cover the picking, packing, shipping and handling of your customer’s orders, customer service and product returns for your products. They’re charged per unit according to the unit’s dimensions and weight.
You can choose to have Amazon return or dispose of your inventory within a fulfilment centre for a per-item fee.
Learn more about the costs of FBA. Use the Fulfilment by Amazon Revenue Calculator on Seller Central to estimate your FBA fees.
Grow your business with Fulfilment by Amazon
Frequently Asked Questions
Get answers to the frequently asked questions about Fulfilment by Amazon
What is FBA?
Fulfilment by Amazon (FBA) is a programme that enables you to outsource order fulfilment to Amazon. With FBA - Amazon stores, picks, packs, ships, the products to your customers
How does Amazon FBA work?
You can enrol products in FBA and ship inventory to Amazon fulfilment centres for storage. When an order for one of your products comes in, Amazon personnel can pick, package, and ship the orders to customers for you.
Amazon fulfilment specialists will also process returns and exchanges, in addition to handling customer service. You can also track deliveries and sales via your Seller Central dashboard.
Amazon fulfilment specialists will also process returns and exchanges, in addition to handling customer service. You can also track deliveries and sales via your Seller Central dashboard.
How can you start selling using Amazon FBA?
It takes four steps to get started.
- Create a seller account
- Create your product listings
- Prepare your products
- Ship your products to Amazon
Do I need a Professional selling plan to use FBA?
You can use FBA with either an Individual or a Professional selling plan. However, a Professional selling plan for FBA might be a more cost-effective choice if you sell 40 items or more per month.
To determine whether FBA is right for you, calculate your margins by taking storage and fulfilment costs into account. You might also want to consider upgrading to a Professional selling plan if you’d like to use advanced features like brand analytics. Learn more in this guide to selling on Amazon.
To determine whether FBA is right for you, calculate your margins by taking storage and fulfilment costs into account. You might also want to consider upgrading to a Professional selling plan if you’d like to use advanced features like brand analytics. Learn more in this guide to selling on Amazon.
What is an FBA selling partner
An FBA selling partner is an ecommerce business that utilizes Amazon’s fulfilment infrastructure to sell and deliver their products to customers using Amazon’s network of marketplaces. The seller sends products to Amazon warehouses for order fulfilment. Amazon stores the inventory until a customer places an order. Then Amazon will ensure that product is picked, packed, and shipped to the customer.
How can I become an Amazon FBA selling partner?
If you’re already selling on Amazon, you can enrol products in FBA through Seller Central. Choose to register as little as a single product, or outsource your entire inventory to FBA. From here, package and ship inventory to Amazon fulfilment centres, where we will take care of the rest. If you’re new to Amazon, sign up for a selling plan and create product listings. Then you can send inventory to Amazon fulfilment centres.
What can I sell with Amazon FBA?
Generally speaking, most products for sale in Amazon’s store are eligible for FBA. You can sell almost anything—from home decor to videogames to toys. Some products require prior approval before you can sell them. In addition, certain products are either not eligible for FBA or must meet specific requirements before qualifying for FBA.
Learn more about FBA Product Restrictions
Learn more about FBA Product Restrictions
*Amazon internal data 2025
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